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Tag: "Rick Frishman"

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Fill In The Blank Pitch Formula

As I promised in my last tip, here’s another great fill-in-the-blank formula you can use to create a show pitch that is guaranteed to grab a producer’s attention virtually every time. * Pitch Formula:  ”How to ____________ and still _____________” And here’s a couple of examples of how you might apply it: Show Pitch:  ”How to eat as [...]

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Your Press Releases Stink!

How do I know that? I know you are asking yourself that question- I haven’t even seen your press release! First of all they are too long. Secondly you don’t have bullets in them.  Media people have short attention spans and you need to feed them information in about 30 second. Third: You need to [...]