Borders has reached an agreement with JiWire, a location-based mobile media company with an advertising platform, to enable companies to run ads across Borders’ Wi Fi network. According to JiWire, any time a user connects to Wi Fi in any Borders’ locations “they will see location-targeted messages and offers from leading national brands.” Under terms [...]
The Los Angeles Review of Books, an online periodical that will include multiplatform book reviews, author profiles, Skype interviews, and readings as well as critical essays on classic authors will launch in the fall under the direction of Tom Lutz, professor and chair of the creative writing department at the University of California at Riverside.Lutz, [...]
PW: After sales growth slowed slightly in April, to 127%, e-book sales rose 162.8% in May, to $29.3 million, at the 13 publishers that report results to AAP’s monthly sales report. Sales for the first five months of the year increased 207.4%, to $148.3 million. In some other trade segments, adult hardcover sales jumped 43.2%, [...]
PW: Bookstore sales fell for the second consecutive month in May, with revenue in the month down 2.6%, to $1.09 billion, according to estimates from the U.S. Census Bureau. Bookstore sales for the first five months of 2010 were down slightly, falling 0.4%, to $6.33 billion. Bookstore sales, faced with easy comparisons to a soft [...]
Despite brutal economic conditions, several publishers managed to find ways to grow both their sales and profits in 2008. How did they do it? They are not afraid to be frugal—forgoing advances in favor of offering higher royalties, for example; teaching authors how to self-promote, as Morgan James does. These 11 presses have adopted a [...]