Tag: "nook"

By David Hancock on July 28th, 2010

Borders Signs Deal with Wi Fi Advertising Company

Borders has reached an agreement with JiWire, a location-based mobile media company with an advertising platform, to enable companies to run ads across Borders’ Wi Fi network. According to JiWire, any time a user connects to Wi Fi in any Borders’ locations “they will see location-targeted messages and offers from leading national brands.” Under terms [...]

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By David Hancock on November 25th, 2009

B&N Demos the Nook

Barnes & Noble expects to be offering live demonstrations of its Nook in its stores within a few weeks, according to industry insiders. The demos will be part of the overall in-store marketing campaign that B&N is planning for its new e-reader. The Nook has been out-of-stock for almost a week and consumers who order [...]

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