Tag: "Marketing"

By Jay Conrad Levinson on February 02nd, 2010

Guerrilla Marketing Intensive

What is Guerrilla Marketing?
By Jay Conrad Levinson
The Father of Guerrilla Marketing
Marketing is a process, not an event. Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the [...]

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By David Hancock on January 11th, 2010

Morgan James Weathers Tough Times

As predicted by Publisher’s Weekly (Against All Odds, March 2, 2009), Morgan James Publishing is thriving in these tough times. Morgan James reports a 52% increase in overall books sales through retail channels for year end 2009 over 2008 and a 12% increase in titles released during the same period.
Morgan James founder David Hancock touted [...]

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By Rick Frishman on October 05th, 2009

Another Fill In The Blank Pitch Formula

Fill in the blank Pitch Formula

As I promised in my last tip, here’s another great fill-in-the-blank formula you can use to create a show pitch that is guaranteed to grab a producer’s attention virtually every time … (Please share this with anyone it might help)
* Pitch Formula: ”How __________ hurts your __________ without you knowing it”
And here’s a couple [...]

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By Rick Frishman on September 28th, 2009

Fill In The Blank Pitch Formula

As I promised in my last tip, here’s another great fill-in-the-blank formula you can use to create a show pitch that is guaranteed to grab a producer’s attention virtually every time.
* Pitch Formula: ”How to ____________ and still _____________”
And here’s a couple of examples of how you might apply it:
Show Pitch: ”How to eat as much dessert as [...]

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By David Hancock on August 14th, 2009

You must base your promotion on the belief that real profits come subsequent to the sale

The difference between entrepreneurial authors and unenlightened authors is that the latter think promotion is over when someone buys their book. The reality is that 68 percent of lost business is lost because of apathy after the sale.
A sale is either part of a never-ending circle of business and communication with a reader, or it [...]

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By David Hancock on August 03rd, 2009

Guerrilla Marketing For Writers 2.0

Why You Need This Book And How To Get The Most Out Of It
ONLY YOU
Your passion, your books, your career, your life, your ability to overcome adversity, your willingness to promote your books, and your potential as a writer and a human being are all embodied in one unique individual: you.
ON OUR PREMISES
Guerrilla [...]

Author Training • Author's Corner • Marketing • Mindset • Miscellaneous • New Media

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By Jay Conrad Levinson on July 30th, 2009

Guerrillas in the Real World

Marketing is a waste of money and time if you’re not attuned to the real world. Reality is not necessarily what you want it to be or what it used to be. Instead, reality is what really is. To many marketers, that’s a major problem, but to guerrilla, it’s an inviting chance to stand apart [...]

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By David Hancock on June 29th, 2009

Free and Almost-Free Marketing

Some kinds of marketing are very expensive. Other kinds are relatively inexpensive. This lesson is about marketing that is free or nearly free, and of the many kinds, such as publicity or word of mouth, we’ll concentrate here upon two types:

Enlarging the size of each transaction—free
Going after repeat sales—nearly free

The first, enlarging the size of [...]

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By Peter Stern on May 19th, 2009

Marketing tips from Starbucks

Here’s a free tip for the Entrepreneurial Author: the heart of online marketing is offline. Let me explain… via Starbucks.
With 180,000 Twitter followers and 1.5 million fans, Starbucks is utilizing the free social media space very well. Starbucks CEO, Howard Schultz, is kicking off a new marketing strategy that includes prizes and rewards for people [...]

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By David Hancock on May 15th, 2009

Kindle Publishing for Blogs Beta

As you know, the Kindle is the device that allows readers to download and buy books directly from Amazon and read them on the go. The Kindle is wireless, so readers can search, purchase and enjoy reading books no matter where they are. But did you know that Amazon is now offering blog publishing on [...]

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By Rick Frishman on May 02nd, 2009

Your Press Releases Stink!

How do I know that? I know you are asking yourself that question- I haven’t even seen your press release!
First of all they are too long.
Secondly you don’t have bullets in them. Media people have short attention spans and you need to feed them information in about 30 second.
Third: You need to react to what [...]

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By David Hancock on April 13th, 2009

The Entrepreneurial Author’s Edge

Fortunately, as an entrepreneurial author, you’ve got an edge. This edge keeps the fires of your passion burning brightly. It gives you a decided advantage over the authors who preceded you because it helps you avoid their mistakes and built upon their successes. It is, without question, the way of the entrepreneurial author.
You’ve got the [...]

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By David Hancock on April 04th, 2009

Why You Have To Be An Entrepreneurial Author

The United States is in the midst of an entrepreneurial explosion, one of the most hopeful signs for the country’s future. As an author, you are an entrepreneur. Every book you write is a separate enterprise with its own fate and its own reckoning that balances income against expenditures. For entrepreneurial authors, the only business [...]

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By David Hancock on April 04th, 2009

Ten Dirty Lies You Have Known and Loved

Time is money. This is a blatant untruth, made up by those who are on hourly wages, frequently minimum wage. Time is far more valuable than money. If you run out of money, there are many ways to get more. If you run out of time, you can’t get more.
Owning a business means workaholism. People [...]

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