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Tag: "jay conrad levinson"

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By Jay Conrad Levinson on February 02nd, 2010

Guerrilla Marketing Intensive

What is Guerrilla Marketing?
By Jay Conrad Levinson
The Father of Guerrilla Marketing
Marketing is a process, not an event.   Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the [...]

Author Training • Author's Corner • Events • Marketing • Mindset
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By David Hancock on November 07th, 2009

Why One Equals Four

As an author, you are an entrepreneur. Every book you write is a separate enterprise, a business with its own fate and its own reckoning that balances income against expenditures.
Why One Equals Four
Every business is four businesses:

An enterprise that creates a product or service
A marketing business that sells what it produces
A service business that understands [...]

Author Training • Author's Corner • Mindset • Miscellaneous
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By David Hancock on October 15th, 2009

The Entrepreneurial Author’s Edge

The Entrepreneurial Author’s Edge

Fortunately, as an entrepreneurial author, you’ve got an edge. This edge keeps the fires of your passion burning brightly. It gives you a decided advantage over the authors who preceded you because it helps you avoid their mistakes and built upon their successes. It is, without question, the way of the [...]

Author's Corner • Mindset • Miscellaneous
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Close Relationship with Your Publisher: Realizing that You Are Partners
By David Hancock on September 30th, 2009

Close Relationship with Your Publisher: Realizing that You Are Partners

This article has been excerpted from The Entrepreneurial Author by Jay Conrad Levinson and David L. Hancock, available from Morgan James.
Close Relationship with Your Publisher

Viewing Publishers as Partners
The savvy Entrepreneurial Author views a publisher as a partner, for that in essence is what they are. Each benefits from the actions of the other. Each [...]

Author Training • Author's Corner • Mindset
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