Tag: "guerrilla marketing"

By Jay Conrad Levinson on February 02nd, 2010

Guerrilla Marketing Intensive

What is Guerrilla Marketing?
By Jay Conrad Levinson
The Father of Guerrilla Marketing
Marketing is a process, not an event. Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the [...]

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By David Hancock on January 15th, 2010

Morgan James Author Bill Glazer Donates $100,000 to Junior Achievement

Morgan James author Bill Glazer donates $100,000 to Junior Achievement from book sales of bestseller “Outrageous Advertising”!
David Hancock here. I am reporting LIVE from the OUTRAGEOUS Academy and Workshop giving you a glimpse into the lessons all the attendees are learning from “The King of OUTRAGEOUS Advertising”, and fellow Morgan James author, Bill Glazer, and [...]

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By David Hancock on January 11th, 2010

Morgan James Weathers Tough Times

As predicted by Publisher’s Weekly (Against All Odds, March 2, 2009), Morgan James Publishing is thriving in these tough times. Morgan James reports a 52% increase in overall books sales through retail channels for year end 2009 over 2008 and a 12% increase in titles released during the same period.
Morgan James founder David Hancock touted [...]

Author's Corner • Industry News • Miscellaneous

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By David Hancock on August 14th, 2009

You must base your promotion on the belief that real profits come subsequent to the sale

The difference between entrepreneurial authors and unenlightened authors is that the latter think promotion is over when someone buys their book. The reality is that 68 percent of lost business is lost because of apathy after the sale.
A sale is either part of a never-ending circle of business and communication with a reader, or it [...]

Author Training • Author's Corner • Marketing • Mindset • Miscellaneous

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By David Hancock on August 08th, 2009

Six Facets Of Thinking Like A Guerrilla

Six facets of thinking like a guerrilla:
1. Think new. Try to come up with fresh ideas that haven’t been done before. People like to try new things. New ideas can excite people more than ideas that have been done before even if they were successful. If you and your networks can’t dream up something new, [...]

Author Training • Author's Corner • Marketing • Mindset • Miscellaneous

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By David Hancock on August 03rd, 2009

Guerrilla Marketing For Writers 2.0

Why You Need This Book And How To Get The Most Out Of It
ONLY YOU
Your passion, your books, your career, your life, your ability to overcome adversity, your willingness to promote your books, and your potential as a writer and a human being are all embodied in one unique individual: you.
ON OUR PREMISES
Guerrilla [...]

Author Training • Author's Corner • Marketing • Mindset • Miscellaneous • New Media

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By Jay Conrad Levinson on July 30th, 2009

Guerrillas in the Real World

Marketing is a waste of money and time if you’re not attuned to the real world. Reality is not necessarily what you want it to be or what it used to be. Instead, reality is what really is. To many marketers, that’s a major problem, but to guerrilla, it’s an inviting chance to stand apart [...]

Author Training • Author's Corner • Marketing • Mindset • Miscellaneous

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By David Hancock on July 20th, 2009

Create And Sustain Involvement Between You And Your Readers

If readers love your first book, you have the opportunity to make them lifetime fans of your work and your related products and services. Entrepreneurial Authors know that it costs six times more to attract new fans than it does to sell to satisfied readers. So when you add new readers to your network of [...]

Author Training • Author's Corner • Marketing • Mindset • Miscellaneous • New Media

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By David Hancock on July 14th, 2009

Morgan James in Deal with Scribd to Sell E-books

Morgan James titles will now be available for readers on Scribd.com. Scribd is a rising “social publishing company” that makes titles easily accessible to the 60 Million readers subscribed. Currently only bestselling titles are available, but very soon, all 500 titles will be loaded and ready for readers.
Scribd is a safe and convenient way to [...]

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By David Hancock on June 29th, 2009

Free and Almost-Free Marketing

Some kinds of marketing are very expensive. Other kinds are relatively inexpensive. This lesson is about marketing that is free or nearly free, and of the many kinds, such as publicity or word of mouth, we’ll concentrate here upon two types:

Enlarging the size of each transaction—free
Going after repeat sales—nearly free

The first, enlarging the size of [...]

Author Training • Author's Corner • Marketing • Mindset • Miscellaneous

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By David Hancock on May 19th, 2009

The Most Powerful Guerrilla Marketing Weapon – YOU!

Publishing is a people business. As an author, you are the most important person in the process. That’s why you come first. You have to assemble an army of allies who will help you launch your book so it blasts through the competitive static that prevents you from connecting with potential readers.
The most valuable way [...]

Author Training • Author's Corner • Industry News • Marketing • Miscellaneous

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