Tag: "guerrilla marketing"

By David Hancock on August 17th, 2010

Video on #1 secret for getting major publicity

Check out this video from my friend Steve Harrison on the #1 secret for getting major national publicity at:
http://bit.ly/a5R5mU
There’s nothing like getting some major publicity to make sales soar for whatever you’re promoting.
In the publishing world, an appearance on a top national TV show like Oprah, Today, Good Morning
America, The View or article in major [...]

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By David Hancock on August 17th, 2010

Close Relationship with Your Publisher: Realizing that You Are Partners

Close Relationship with Your Publisher: Realizing that You Are Partners
The savvy Entrepreneurial Author views a publisher as a partner, for that in essence is what they are. Each benefits from the actions of the other. Each profits from the excellence of the other.
Once you realize that your publisher is actually your partner in the process, [...]

Author Training • Mindset • Miscellaneous

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By David Hancock on August 02nd, 2010

How to get the media to love you

In almost every field, there are people who are extremely good at getting publicity.
The media loves them and they’re regularly on radio/TV shows and written-up in print publications.
They not only know how to get a ton of free coverage, but also how to profit from the coverage in the form of increased sales, name recognition, [...]

Author Training • Events • Marketing • Mindset • Miscellaneous

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By David Hancock on July 14th, 2010

The Entrepreneurial Author University (The EAU)

Do you want to sell more of your books when they are published?
Do you want to sell them as soon as your book hits the market?
Do you want to hit the bestseller lists?
The Entrepreneurial Author University’s Author Success Program is the missing link! In process of book publishing countless writers, agents and other top publishing [...]

Author Training • Industry News • Marketing • Mindset • Miscellaneous

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By David Hancock on July 06th, 2010

Sony Quietly Lowers E-Reader Prices

PW: Despite a Sony spokesperson’s claim a week ago that there would be no further price announcements, Sony quietly dropped the prices on all three of its e-reading devices over the July 4 weekend. The wi-fi enabled Daily Edition drops from $349 to $299; the Touch Edition drops from $199 to $169; and the Pocket Edition, formerly [...]

Industry News • New Media

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By David Hancock on March 29th, 2010

Win a Spot on a National Television Show to Promote Your Book!

Calling All Authors
Win a Spot on a National Television Show to Promote Your Book!
Go to www.LeadwithLove.com and sign up for the Author Sweepstakes.
Participation qualifies you to win a 5 minute segment on The Balancing Act, on Lifetime Television.

Events • Marketing

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By Jay Conrad Levinson on February 02nd, 2010

Guerrilla Marketing Intensive

What is Guerrilla Marketing?
By Jay Conrad Levinson
The Father of Guerrilla Marketing
Marketing is a process, not an event. Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the [...]

Author Training • Author's Corner • Events • Marketing • Mindset

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By David Hancock on January 15th, 2010

Morgan James Author Bill Glazer Donates $100,000 to Junior Achievement

Morgan James author Bill Glazer donates $100,000 to Junior Achievement from book sales of bestseller “Outrageous Advertising”!
David Hancock here. I am reporting LIVE from the OUTRAGEOUS Academy and Workshop giving you a glimpse into the lessons all the attendees are learning from “The King of OUTRAGEOUS Advertising”, and fellow Morgan James author, Bill Glazer, and [...]

Author's Corner • Causes • Events • Industry News • Miscellaneous

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By David Hancock on January 11th, 2010

Morgan James Weathers Tough Times

As predicted by Publisher’s Weekly (Against All Odds, March 2, 2009), Morgan James Publishing is thriving in these tough times. Morgan James reports a 52% increase in overall books sales through retail channels for year end 2009 over 2008 and a 12% increase in titles released during the same period.
Morgan James founder David Hancock touted [...]

Author's Corner • Industry News • Miscellaneous

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By David Hancock on August 14th, 2009

You must base your promotion on the belief that real profits come subsequent to the sale

The difference between entrepreneurial authors and unenlightened authors is that the latter think promotion is over when someone buys their book. The reality is that 68 percent of lost business is lost because of apathy after the sale.
A sale is either part of a never-ending circle of business and communication with a reader, or it [...]

Author Training • Author's Corner • Marketing • Mindset • Miscellaneous

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By David Hancock on August 08th, 2009

Six Facets Of Thinking Like A Guerrilla

Six facets of thinking like a guerrilla:
1. Think new. Try to come up with fresh ideas that haven’t been done before. People like to try new things. New ideas can excite people more than ideas that have been done before even if they were successful. If you and your networks can’t dream up something new, [...]

Author Training • Author's Corner • Marketing • Mindset • Miscellaneous

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By David Hancock on August 03rd, 2009

Guerrilla Marketing For Writers 2.0

Why You Need This Book And How To Get The Most Out Of It
ONLY YOU
Your passion, your books, your career, your life, your ability to overcome adversity, your willingness to promote your books, and your potential as a writer and a human being are all embodied in one unique individual: you.
ON OUR PREMISES
Guerrilla [...]

Author Training • Author's Corner • Marketing • Mindset • Miscellaneous • New Media

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By Jay Conrad Levinson on July 30th, 2009

Guerrillas in the Real World

Marketing is a waste of money and time if you’re not attuned to the real world. Reality is not necessarily what you want it to be or what it used to be. Instead, reality is what really is. To many marketers, that’s a major problem, but to guerrilla, it’s an inviting chance to stand apart [...]

Author Training • Author's Corner • Marketing • Mindset • Miscellaneous

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By David Hancock on July 20th, 2009

Create And Sustain Involvement Between You And Your Readers

If readers love your first book, you have the opportunity to make them lifetime fans of your work and your related products and services. Entrepreneurial Authors know that it costs six times more to attract new fans than it does to sell to satisfied readers. So when you add new readers to your network of [...]

Author Training • Author's Corner • Marketing • Mindset • Miscellaneous • New Media

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