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Tag: "David Hancock"

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By on January 24th, 2012

Morgan James’ Founder, David L. Hancock, Elected Chairman of National Center for the Prevention of Community Violence

 Hampton, VA – One of the nation’s leading publishers is taking the helm of the National Center for the Prevention of Community Violence (NCPCV), based in Hampton, and San Jose, CA. The National Center for the Prevention of Community Violence is the nonprofit organization founded by national gang consultant Bobby Kipper in 2010 to advance [...]

Causes • Featured • Industry News • Miscellaneous
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200 Free Guerrilla Marketing Weapons
By on October 13th, 2011

200 Free Guerrilla Marketing Weapons

The role of a true guerrilla marketer is to make every single moment of the customer experience satisfying, simple, and worthwhile. Times have changed, the economy has changed, and your industry may have changed. Even Guerrilla marketing has made the transition from a maverick kind of marketing to being embraced by both small and large [...]

Author Training • Miscellaneous
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By on September 20th, 2011

Spend 3 days with the Father of Guerrilla Marketing

This is the last chance to meet and spend three days with me in person and in my home at the Guerrilla Marketing Intensive September 26, 27, and 28. I’ll tell you why guerrilla marketing has become mainstream marketing and how this can benefit you. You’ll also discover why the books have sold over 21 [...]

Author Training • Events • Marketing • Mindset • Miscellaneous
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By on September 09th, 2011

Learning is like rowing upstream…

Learning is like rowing upstream: not to advance is to drop back.  That ancient Chinese proverb is more relevant today than ever. The business world is a fast moving place, and it isn’t slowing down. Between global economic shifts and breakneck technological change, what we’ve come to think of as work today is indistinguishable to [...]

Author Training • Mindset • Miscellaneous
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By on September 02nd, 2011

Author 101 University

Imagine a gathering of some of world’s most sought after marketing and publishing experts ready to give you the “keys to the kingdom” to: Get your book published Sell your book to a publisher Promote yourself using low-cost means online to catapult your sales & exposure Make your book a bestseller Transform your business into a mega success [...]

Author Training • Events • Marketing • Mindset • Miscellaneous
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By on August 19th, 2011

Liberty to Invest $204 Million In B&N; Ends Acquisition Talks

Liberty Media’s long courtship of Barnes & Noble ended Thursday afternoon with the company agreeing to invest $204 million in the retailer through newly issued convertible preferred stock. The agreement fell far short of the much-discussed purchase of B&N by Liberty and it was unclear if all of B&N’s shareholders, most notably Ron Burkle, will [...]

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By on December 23rd, 2010

Guerrilla Marketing Money Making Tip

This Guerrilla Marketing money making tip comes from the Father of Guerrilla Marketing himself, Jay Conrad Levinson. Co-Author of Guerrilla Marketing for Writers with Rick Frishman, Michael Larsen and myself, David Hancock. A USP is a unique selling proposition, first popularized in 1961 by advertising legend Rosser Reeves in his book, “Reality in Advertising.” Your [...]

Author Training • Marketing • Miscellaneous
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By on October 26th, 2010

13 (Lucky) Reasons to Attend the Author Pow Wow « 800 CEO Read

13. You wrote a business book, but you can’t seem to get any traction: our panel of industry experts can help. 12. The chaos of Christmas will be fast approaching and a stay at the award-winning Iron Horse Hotelwill be a gift to yourself. 11. You want to write a business book, but aren’t sure what [...]

Events • Marketing • Mindset • Miscellaneous
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Five Leadership Lessons From the Lion Launch | Fast Company
By on October 21st, 2010

Five Leadership Lessons From the Lion Launch | Fast Company

When Apple’s executives took the stage in Cupertino yesterday, they weren’t just listing off the new features and products. They were giving a master class in how to design and market world-class products. Here are a few of the lessons we took home: Watch what’s working in one product line, and adapt it to your other product [...]

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Will technology kill book publishing? Not even close – USATODAY.com
By on October 06th, 2010

Will technology kill book publishing? Not even close – USATODAY.com

By Harold McGraw III and Philip Ruppel Today, it is not uncommon to hear predictions that the names of the great publishing houses will soon fall from the covers of books to the footnotes of self-published history tomes. Casual observers could be forgiven for thinking this way based on headlines on the e-reading revolution. First, Amazon [...]

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iPad Now Availalbe From Amazon and Target
By on October 04th, 2010

iPad Now Availalbe From Amazon and Target

Amazon and Target are now selling the Apple iPad.  Previously, the device had only been available from Apple’s online and retail stores, as well as from Best Buy.  The move into other outlets heats up the competition between iPad and the E-Ink Big Three, Sony, Kindle, and Nook, all of which are available in various retail [...]

Industry News • Miscellaneous • New Media
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By on September 22nd, 2010

Announcing! The 2010 800-CEO-READ Author Pow Wow « 800 CEO Read

The 800-CEO-READ Author Pow Wow is back! The theme of this year’s event is Making Connections. Now, we don’t mean making connections in strictly networking terms—that’s just a bonus. As a company, we are interested in helping authors think comprehensively about idea creation and fruition, better connect their ideas with an audience, get books (or web [...]

Events • Mindset • Miscellaneous
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By on September 01st, 2010

At Bookstore, Even Those Not Buying Regret Its End – NYTimes.com

It has been a bumpy year for Barnes & Noble, the country’s largest book chain, with 720 stores. Sales and store traffic have suffered as the book business has shifted online; Amazon has held its early lead in the e-reader war; and early this month, Barnes & Noble put itself up for sale and is now [...]

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Borders Reduces E-reader to $99 « PW
By on August 31st, 2010

Borders Reduces E-reader to $99 « PW

The $99 price point on e-readers has finally, officially been reached!  Beware the crowds on the street rushing to Borders to adopt the habit of digital reading. The Borders group reduced the price of the two e-readers it sells–the Kobo and Aluratek e-readers–to $129 and $99 respectively.  No doubt Borders hopes to make up for [...]

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By on August 26th, 2010

Which Is Right For Your Book? – Self-Publishing vs Traditional Methods

One of the top questions authors and writers face is whether to self-publish or to use traditional methods to publish their books. 81% of Americans alone want to write and publish a book! Isn’t that astounding? Maybe you’re one of them and maybe you’ve been wrestling with which way is best for your book. Today, [...]

Author Training • Marketing • Mindset • Miscellaneous
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