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Tag: "David Hancock"

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By David Hancock on February 16th, 2010

Morgan James to Offer Digital Catalog

Beginning in March, Morgan James Publishing will begin making its catalog available digitally starting with its fall 2010 catalog. Morgan James publisher Rick Frishman said the fall catalog with the full range of Morgan James titles will be made available as a digital download via the web in late March after the Morgan James Author [...]

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By Jay Conrad Levinson on February 02nd, 2010

Guerrilla Marketing Intensive

What is Guerrilla Marketing?
By Jay Conrad Levinson
The Father of Guerrilla Marketing
Marketing is a process, not an event.   Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the [...]

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By David Hancock on January 15th, 2010

Morgan James Author Bill Glazer Donates $100,000 to Junior Achievement

Morgan James author Bill Glazer donates $100,000 to Junior Achievement from book sales of bestseller “Outrageous Advertising”!
David Hancock here.  I am reporting LIVE from the OUTRAGEOUS Academy and Workshop giving you a glimpse into the lessons all the attendees are learning from “The King of OUTRAGEOUS Advertising”, and fellow Morgan James author, Bill Glazer, and [...]

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By David Hancock on January 11th, 2010

Morgan James Weathers Tough Times

As predicted by Publisher’s Weekly (Against All Odds, March 2, 2009), Morgan James Publishing is thriving in these tough times. Morgan James reports a 52% increase in overall books sales through retail channels for year end 2009 over 2008 and a 12% increase in titles released during the same period.
Morgan James founder David Hancock touted [...]

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By David Hancock on November 25th, 2009

B&N Demos the Nook

Barnes & Noble expects to be offering live demonstrations of its Nook in its stores within a few weeks, according to industry insiders. The demos will be part of the overall in-store marketing campaign that B&N is planning for its new e-reader. The Nook has been out-of-stock for almost a week and consumers who order [...]

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By David Hancock on November 07th, 2009

Why One Equals Four

As an author, you are an entrepreneur. Every book you write is a separate enterprise, a business with its own fate and its own reckoning that balances income against expenditures.
Why One Equals Four
Every business is four businesses:

An enterprise that creates a product or service
A marketing business that sells what it produces
A service business that understands [...]

Author Training • Author's Corner • Mindset • Miscellaneous
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By David Hancock on October 15th, 2009

The Entrepreneurial Author’s Edge

The Entrepreneurial Author’s Edge

Fortunately, as an entrepreneurial author, you’ve got an edge. This edge keeps the fires of your passion burning brightly. It gives you a decided advantage over the authors who preceded you because it helps you avoid their mistakes and built upon their successes. It is, without question, the way of the [...]

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By David Hancock on October 13th, 2009

Morgan James Publishing And Atchity Entertainment Int’l Launch New Ink Press

CEO David L. Hancock announces that Morgan James Publishing has formed a new imprint devoted entirely to “new voices in fiction,” on the same entrepreneurial basis as that of Morgan James’ successful nonfiction imprints distributed by Ingram Publishing Services. Authors signed by the imprint will guarantee the purchase and marketing of two thousand five hundred [...]

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By David Hancock on September 12th, 2009

Viewing Publishers as Partners

Close Relationship with Your Publisher

The savvy Entrepreneurial Author views a publisher as a partner, for that in essence is what they are. Each benefits from the actions of the other. Each profits from the excellence of the other.
Once you realize that your publisher is actually your partner in the process, you will want to [...]

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By David Hancock on August 25th, 2009

World-Class Listeners

Entrepreneurial authors are exceptional listeners. They listen to their readers, to their mentors, to their friends, and to their kids. They listen to their parents and certainly to their teachers. They also listen to their bodies, their inner voice, the voice of reason. They never allow the past to dictate the future. In the past [...]

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By David Hancock on August 14th, 2009

You must base your promotion on the belief that real profits come subsequent to the sale

The difference between entrepreneurial authors and unenlightened authors is that the latter think promotion is over when someone buys their book. The reality is that 68 percent of lost business is lost because of apathy after the sale.
A sale is either part of a never-ending circle of business and communication with a reader, or it [...]

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By David Hancock on August 08th, 2009

Six Facets Of Thinking Like A Guerrilla

Six facets of thinking like a guerrilla:
1. Think new. Try to come up with fresh ideas that haven’t been done before. People like to try new things. New ideas can excite people more than ideas that have been done before even if they were successful. If you and your networks can’t dream up something new, [...]

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Guerrilla Marketing For Writers 2.0
By David Hancock on August 03rd, 2009

Guerrilla Marketing For Writers 2.0

Why You Need This Book And How To Get The Most Out Of It
ONLY YOU
Your passion, your books, your career, your life, your ability to overcome adversity, your willingness to promote your books, and your potential as a writer and a human being are all embodied in one unique individual: you.
ON OUR PREMISES
Guerrilla [...]

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By David Hancock on July 20th, 2009

Create And Sustain Involvement Between You And Your Readers

If readers love your first book, you have the opportunity to make them lifetime fans of your work and your related products and services. Entrepreneurial Authors know that it costs six times more to attract new fans than it does to sell to satisfied readers. So when you add new readers to your network of [...]

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By David Hancock on July 17th, 2009

Morgan James on Facebook

Still not a fan of Morgan James on Facebook?
What are you waiting for? Become a fan instantly by texting* “fan morganjames” to FBOOK (32665), or go to Facebook.com/MorganJames and click to become a fan.
Get behind-the-scenes extras and join in the discussion with other Morgan James fans. Become an insider now!
*Standard text charges may apply.
FB.init(”4fcab327ec8a97aa260f0fa63db58d7f”);
Morgan [...]

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