B&N Expands Online Marketplace. Barnes & Noble is expanding its non-book offerings. The company, which already sells a variety of forms of media and entertainment, ranging from games to toys to crafts, is adding over one million new products to its online marketplace. The growth is coming [...]
The role of a true guerrilla marketer is to make every single moment of the customer experience satisfying, simple, and worthwhile. Times have changed, the economy has changed, and your industry may have changed. Even Guerrilla marketing has made the transition from a maverick kind of marketing to being embraced by both small and large [...]
All customers can enjoy free shipping on Borders.com purchases today, Nov. 15 Borders Rewards Plus members save an additional 10 percent on Borders.com purchases, free shipping everyday ANN ARBOR, Mich., Nov. 15, 2010 /PRNewswire/ — Borders® today announced an all new Borders.com featuring discounts on the 100,000 bestselling titles, multiple free shipping options, new product lines, [...]
Apple has begun selling spiffy iBookstore gift cards at its retail stores and at retail partners like Target, where iTunes gift cards have long been available,reports MacRumors. The cards are available in $25 and $50 denominations. Clearly Apple is hoping to cash in on the holiday gift-giving season with its newest e-commerce venture. Apple Now [...]
With Wal-Mart offering free shipping through the holidays, it’s clear that retailers are trying to remove potential impediments to online shopping this holiday season. Both Borders and Barnes & Noble will also provide free two-day shipping, but through ShopRunner. The new membership program charges consumers an annual fee of $79, equal to Amazon Prime, and [...]
With the announcement of a sleeker, sexier new aluminum bodied MacBook Air, you might have forgotten about Apple’s other slim tablet device, the iPad. Apparently, the device has made quite the stride in the e-books and video sphere, as the iPad is widely used to consume both those forms of media. A Nielsen study on the devices [...]
When Apple’s executives took the stage in Cupertino yesterday, they weren’t just listing off the new features and products. They were giving a master class in how to design and market world-class products. Here are a few of the lessons we took home: Watch what’s working in one product line, and adapt it to your other product [...]
It is a great pleasure to publish the first entry of Bulletproof Career, Chicago Style. As the About Page of this blog notes, my goal is simple: The help readers NEVER AGAIN worry about getting the best opportunities, enjoying financial peace of mind, and succeeding in gut-wrenching and crazy times. What I’d like to do [...]
The “Keep Swinging” business biography byJay B. Myers ranked among the nation’s top-selling business books for a sixth consecutive month in September, according to the Inc./800ceoread Business Best Seller List. Myers is CEO of Interactive Solutions Inc., a Tennessee-based company that specializes in videoconferencing, distance-learning, telemedicine and audio-visual sales and support. Widespread interest in the story of his [...]
By Harold McGraw III and Philip Ruppel Today, it is not uncommon to hear predictions that the names of the great publishing houses will soon fall from the covers of books to the footnotes of self-published history tomes. Casual observers could be forgiven for thinking this way based on headlines on the e-reading revolution. First, Amazon [...]
On September 18th Glenn Beck was at The Pursuitsponsored by the Michiana 9/12 Coalition in Angola, IN. While there he shared the brief story of the people in town who stood up against handouts from the government and decided to instead put in more time and effort to do what is right in helping their small [...]
Amazon and Target are now selling the Apple iPad. Previously, the device had only been available from Apple’s online and retail stores, as well as from Best Buy. The move into other outlets heats up the competition between iPad and the E-Ink Big Three, Sony, Kindle, and Nook, all of which are available in various retail [...]