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Tag: "Books"

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Morgan James to Offer Digital Catalog

Beginning in March, Morgan James Publishing will begin making its catalog available digitally starting with its fall 2010 catalog. Morgan James publisher Rick Frishman said the fall catalog with the full range of Morgan James titles will be made available as a digital download via the web in late March after the Morgan James Author [...]

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Guerrilla Marketing Intensive

What is Guerrilla Marketing?
By Jay Conrad Levinson
The Father of Guerrilla Marketing
Marketing is a process, not an event.   Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the [...]

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Borders Bookstore Faces Bleak Future

Borders Bookstore Faces Bleak Future

With dismal holiday sales, sagging shares, loan deadlines, layoffs and the resignation of its most recent CEO, Ron Marshall, Borders Group Inc. may face pressure from investors to consider a pre-packaged bankruptcy or liquidation, the Deal Pipleine reported on Saturday. The book retailer’s market cap is only about $53 million, slightly more than the $42 [...]

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Apple Debuts iPad and Launches iBooks Store

Apple Debuts iPad and Launches iBooks Store

Apple yesterday introduced iPad, a revolutionary device for browsing the web, reading and sending email, enjoying photos, watching videos, playing games, reading e-books, and much more. Its high-resolution Multi-Touch display lets you interact with content — including 12 innovative new apps designed especially for iPad and almost all of the 140,000 apps available on the [...]

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Morgan James Author Bill Glazer Donates $100,000 to Junior Achievement

Morgan James author Bill Glazer donates $100,000 to Junior Achievement from book sales of bestseller “Outrageous Advertising”!
David Hancock here.  I am reporting LIVE from the OUTRAGEOUS Academy and Workshop giving you a glimpse into the lessons all the attendees are learning from “The King of OUTRAGEOUS Advertising”, and fellow Morgan James author, Bill Glazer, and [...]

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Morgan James Weathers Tough Times

As predicted by Publisher’s Weekly (Against All Odds, March 2, 2009), Morgan James Publishing is thriving in these tough times. Morgan James reports a 52% increase in overall books sales through retail channels for year end 2009 over 2008 and a 12% increase in titles released during the same period.
Morgan James founder David Hancock touted [...]

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Morgan James Best Books of 2009

Morgan James Best Books of 2009

Morgan James Publishing, a leading provider of books from entrepreneurs with vital information, inspiration and guidance readers need to be successful. A division of Morgan James, LLC, Morgan James Publishing, The Entrepreneurial Publisher™, is recognized by NASDAQ as one of the world’s most prestigious businesses and is reported as being the future of publishing.
[...]

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Connect and communicate with your fans and readers in a new, personal way with your own iPhone App

Connect and communicate with your fans and readers in a new, personal way with your own iPhone App

Mobile Roadie’s innovative platform is a simple and inexpensive way for Morgan James authors to build and manage their own app for less than $500. Why do you need an iPhone app? To sell your books, promote your tour, share resources with readers, and to engage your fans on a personal level. Sound good?
Right now [...]

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B&N Demos the Nook

Barnes & Noble expects to be offering live demonstrations of its Nook in its stores within a few weeks, according to industry insiders. The demos will be part of the overall in-store marketing campaign that B&N is planning for its new e-reader. The Nook has been out-of-stock for almost a week and consumers who order [...]

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AP News: Top 2 booksellers report losses, their shares fall

AP News: Top 2 booksellers report losses, their shares fall

Barnes & Noble Inc. and Borders Group Inc., the nation’s two largest brick-and-mortar book sellers, both posted quarterly losses Tuesday and forecast a difficult holiday season, saying competition from discount chains and online retailers is stiffening.
Barnes & Noble, the larger of the two, also cut its forecast for annual profit, and shares of both retailers [...]

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Why One Equals Four

As an author, you are an entrepreneur. Every book you write is a separate enterprise, a business with its own fate and its own reckoning that balances income against expenditures.
Why One Equals Four
Every business is four businesses:

An enterprise that creates a product or service
A marketing business that sells what it produces
A service business that understands [...]

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Morgan James Publishing And Atchity Entertainment Int’l Launch New Ink Press

CEO David L. Hancock announces that Morgan James Publishing has formed a new imprint devoted entirely to “new voices in fiction,” on the same entrepreneurial basis as that of Morgan James’ successful nonfiction imprints distributed by Ingram Publishing Services. Authors signed by the imprint will guarantee the purchase and marketing of two thousand five hundred [...]

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Fill In The Blank Pitch Formula

As I promised in my last tip, here’s another great fill-in-the-blank formula you can use to create a show pitch that is guaranteed to grab a producer’s attention virtually every time.
* Pitch Formula:  ”How to ____________ and still _____________”
And here’s a couple of examples of how you might apply it:
Show Pitch:  ”How to eat as much dessert as [...]

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Six Facets Of Thinking Like A Guerrilla

Six facets of thinking like a guerrilla:
1. Think new. Try to come up with fresh ideas that haven’t been done before. People like to try new things. New ideas can excite people more than ideas that have been done before even if they were successful. If you and your networks can’t dream up something new, [...]

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Morgan James Title Becomes Hallmark Channel Movie

Morgan James Title Becomes Hallmark Channel Movie

True Crime Book Becomes Hallmark Channel Movie: Citizen Jane Stars Ally Sheedy, Meat Loaf Aday
What can an average person do when the police are unable to solve a crime that has shaken the foundation of their life?  For Jane Alexander, the answer was simple – do their job for them.  Following the 1983 murder of [...]