Tag: "authors"

By David Hancock on February 16th, 2010

Morgan James to Offer Digital Catalog

Beginning in March, Morgan James Publishing will begin making its catalog available digitally starting with its fall 2010 catalog. Morgan James publisher Rick Frishman said the fall catalog with the full range of Morgan James titles will be made available as a digital download via the web in late March after the Morgan James Author [...]

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By Jay Conrad Levinson on February 02nd, 2010

Guerrilla Marketing Intensive

What is Guerrilla Marketing?
By Jay Conrad Levinson
The Father of Guerrilla Marketing
Marketing is a process, not an event. Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the [...]

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By David Hancock on January 28th, 2010

Apple Debuts iPad and Launches iBooks Store

Apple yesterday introduced iPad, a revolutionary device for browsing the web, reading and sending email, enjoying photos, watching videos, playing games, reading e-books, and much more. Its high-resolution Multi-Touch display lets you interact with content — including 12 innovative new apps designed especially for iPad and almost all of the 140,000 apps available on the [...]

Author's Corner • Featured • Industry News • Miscellaneous • New Media

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By David Hancock on January 15th, 2010

Morgan James Author Bill Glazer Donates $100,000 to Junior Achievement

Morgan James author Bill Glazer donates $100,000 to Junior Achievement from book sales of bestseller “Outrageous Advertising”!
David Hancock here. I am reporting LIVE from the OUTRAGEOUS Academy and Workshop giving you a glimpse into the lessons all the attendees are learning from “The King of OUTRAGEOUS Advertising”, and fellow Morgan James author, Bill Glazer, and [...]

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By David Hancock on January 11th, 2010

Morgan James Weathers Tough Times

As predicted by Publisher’s Weekly (Against All Odds, March 2, 2009), Morgan James Publishing is thriving in these tough times. Morgan James reports a 52% increase in overall books sales through retail channels for year end 2009 over 2008 and a 12% increase in titles released during the same period.
Morgan James founder David Hancock touted [...]

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By David Hancock on January 03rd, 2010

Morgan James Best Books of 2009

Morgan James Publishing, a leading provider of books from entrepreneurs with vital information, inspiration and guidance readers need to be successful. A division of Morgan James, LLC, Morgan James Publishing, The Entrepreneurial Publisher™, is recognized by NASDAQ as one of the world’s most prestigious businesses and is reported as being the future of publishing.
[...]

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By David Hancock on November 07th, 2009

Why One Equals Four

As an author, you are an entrepreneur. Every book you write is a separate enterprise, a business with its own fate and its own reckoning that balances income against expenditures.
Why One Equals Four
Every business is four businesses:

An enterprise that creates a product or service
A marketing business that sells what it produces
A service business that understands [...]

Author Training • Author's Corner • Mindset • Miscellaneous

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By David Hancock on October 13th, 2009

Morgan James Publishing And Atchity Entertainment Int’l Launch New Ink Press

CEO David L. Hancock announces that Morgan James Publishing has formed a new imprint devoted entirely to “new voices in fiction,” on the same entrepreneurial basis as that of Morgan James’ successful nonfiction imprints distributed by Ingram Publishing Services. Authors signed by the imprint will guarantee the purchase and marketing of two thousand five hundred [...]

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By David Hancock on August 25th, 2009

World-Class Listeners

Entrepreneurial authors are exceptional listeners. They listen to their readers, to their mentors, to their friends, and to their kids. They listen to their parents and certainly to their teachers. They also listen to their bodies, their inner voice, the voice of reason. They never allow the past to dictate the future. In the past [...]

Author Training • Author's Corner • Mindset • Miscellaneous

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By David Hancock on August 14th, 2009

You must base your promotion on the belief that real profits come subsequent to the sale

The difference between entrepreneurial authors and unenlightened authors is that the latter think promotion is over when someone buys their book. The reality is that 68 percent of lost business is lost because of apathy after the sale.
A sale is either part of a never-ending circle of business and communication with a reader, or it [...]

Author Training • Author's Corner • Marketing • Mindset • Miscellaneous

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By David Hancock on August 08th, 2009

Six Facets Of Thinking Like A Guerrilla

Six facets of thinking like a guerrilla:
1. Think new. Try to come up with fresh ideas that haven’t been done before. People like to try new things. New ideas can excite people more than ideas that have been done before even if they were successful. If you and your networks can’t dream up something new, [...]

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By David Hancock on August 04th, 2009

Morgan James Title Becomes Hallmark Channel Movie

True Crime Book Becomes Hallmark Channel Movie: Citizen Jane Stars Ally Sheedy, Meat Loaf Aday
What can an average person do when the police are unable to solve a crime that has shaken the foundation of their life? For Jane Alexander, the answer was simple – do their job for them. Following the 1983 murder of [...]

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By Jay Conrad Levinson on July 30th, 2009

Guerrillas in the Real World

Marketing is a waste of money and time if you’re not attuned to the real world. Reality is not necessarily what you want it to be or what it used to be. Instead, reality is what really is. To many marketers, that’s a major problem, but to guerrilla, it’s an inviting chance to stand apart [...]

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By David Hancock on July 30th, 2009

Morgan James Launches Sports Professor Series Ahead Of Super Bowl XLIV

“Does truth ever strangle fiction when it comes to the world of sports” – Dick Enberg, commenting during the Australian Open women’s final, January 23, 2008.
Only one industry has a newspaper section all to itself. The sports industry. A new book series by Morgan James Publishers explores the thriving business of sports via titles sure [...]

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