0
By Rick Frishman on May 02nd, 2009
Your Press Releases Stink!
How do I know that? I know you are asking yourself that question- I haven’t even seen your press release!
First of all they are too long.
Secondly you don’t have bullets in them. Media people have short attention spans and you need to feed them information in about 30 second.
Third: You need to react to what [...]