29 Low Cost Weapons
Module: 29 Low Cost Guerrilla Marketing Weapons to Help you Sell Books
Meaning either that they cost less than one hundred dollars or they cost only as much as you can afford to spend on them before you use a substitute. For example, over time, printing and mailing your media kit will cost more than one hundred dollars. However, you can spend only what your budget allows and E-mail just your news releases when you exhaust your budget.