Checklist
Please review the following final checklist before sending us your final manuscript.
Your manuscript should be fully edited and proofread before sending to us. If you do not have access to an affordable editor, Morgan James now has a full editorial department available to assist you in this process. Your manuscript should be submitted in any commonly used word processing program, preferably MSWord. The electronic file should be named like the following: Jay_Conrad_Levinson_Guerrilla_Marketing.docx
All figures should have figure numbers (e.g., Fig. 1-1) and should be mentioned explicitly in the text.
Figure numbers are important to allow the book block designer some latitude in positioning the art on the printed page. The numbering should follow a two-digit style with chapter number followed by actual figure number in sequence. Each chapter should begin a new sequence (e.g., 1-1, 1-2, 2-1, 2-2, etc.).
When pages are being laid out, the designer will place the figure as close to your textual reference as is possible within the parameters of the design. Your explicit mention of the figure in your text discussion serves as our target for placement.
All tables should have table numbers (e.g., Table 1-1) and should be mentioned explicitly in the text.
Tables are generally columns and rows of words or numbers. They are to be distinguished from figures (for example, original artwork, screen captures, or organizational charts), and so should have their own numbering system. They should be double numbered by chapter (e.g., Table 1-1, Table 2-1) and explicitly mentioned in text. Your explicit mention of the table in your text discussion serves as our target for placement.
Original art should be embedded in your text manuscript. Also, you must submit all electronic art separate from the text.
Output should be 300 dpi or better. Electronic art files that accompany the chapter should be saved using the matching figure number as the file name.
Figure captions should not be embedded in the text or printed on the art. They must be submitted separately on typed sheets in consecutive order by chapter. In general, all art pieces should contain a caption.
The best solution is to input your figure captions into a single file containing the figure captions for all chapters.
Electronic art submissions must be in .TIF or .EPS formats only. If you cannot supply .TIF or .EPS files, JPG format, but the printed quality, even at 300 dpi can be drastically reduced.
Gray scale screens of tints in line art do not often pick up well in the printing process. They should be avoided unless you are supplying 600 dpi .TIF or .EPS electronic files.
Gray-scale screens will fade or “mottle” and the resulting quality can be less than acceptable. The solution, of course, is to supply .TIF or .EPS files in electronic format.
Digital photographs should be crisp and supplied in black and white. Color photographs for books that will be printed in black ink only and may appear dark and unacceptable.
If this generates more questions than answers, don’t worry, our Director of Operations can help clear this up in plain English. Just let your ARM now you are struggling.
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