Are you ready to be a best seller?
Best-Seller status comes faster and easier to our authors with proven programs you need to know about. Hand developed by industry legend Rick Frishman.
Rick is your publisher here at Morgan and he is the Founder of Planned Television Arts (PTA), now branded as Media-Connect. Rick has been one of the leading book publicists in America for over 30 years and has worked with many of the top book editors, literary agents and publishers in America, including Simon and Schuster, Random House, Wiley, Harper Collins, Pocket Books, Penguin Putnam, Morgan James and Hyperion Books. He has also worked with best-selling authors including Mitch Albom, Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John Grisham, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, David Hancock and Harvey Mackay.
He is happy to speak with you about marketing and publicity and your ARM will help coordinate the Entrepreneurial Vision Mastermind with him on your book when the time is right.
In the meantime here is a recap of what we’ve got planned and a few options to consider.
As you can imagine, members of the media receive hundreds of press releases each day and quickly disregard those that do not meet their standards, one of which is AP style. Now, you can relax knowing that an experienced media professional will write your press release.
After completing a questionnaire to provide background information, one of our in-house press release specialists will compose your one-page press release, disclosing valuable information such as: the announcement that your book is available, details regarding what it’s about, how to order a review copy and facts to pique the interest of the bustling media.
You will have the opportunity to review and approve the press release before it is finalized. The entire process is typically completed within a four week time period.
After receiving a finished copy of the press release, you can distribute copies to outlets of your choice, including traditional media such as newspapers, magazines and radio stations, or non-traditional recipients, such as friends, family or local retail stores. We will distribute your release as well.
At that time, you’ll also be asked to select three cities where we will distribute your approved press release to 100 media outlets. After we’ve distributed your press release, you’ll receive a “media list” for follow-up. The list contains contact information of the media outlets to which we sent your press release. The entire process is typically completed within a six-week time period. Very exciting!
Want a shortcut to being a Best Seller?
The guerrilla booksellers over at 800-CEO-Read have been helping business authors for over 25 years! Sewn into their fabric is the idea of finding what an author needs and delivering it. To help get your book noticed and accurately tracked, they report all sales individually to the major bestseller lists—New York Times, Wall Street Journal, BusinessWeek—and all sales are reported to Nielsen Bookscan every week.
Now, we haven’t gotten to the good part yet. They even maintain a very powerful bestseller list of their own. That list is reported, every month, in 30 newspapers in 29 U.S. markets by McClatchy-Tribune newspapers as “What Corporate America is Reading.” You can arrange for a few hundred or a few thousand of your books to arrive at your next speaking gig from our friends at 800-CEO-Read and have a chance to make their bestselling 25 books of the month lists!
800-CEO-Read is not another faceless bookstore. They love business books and the ideas that help shape the future of business. They write and talk about great ideas and great authors on their blog and podcast sites. They also publish great ideas as manifestos on their Change This site (www.ChangeThis.com and www.800ceoread.com/blog).
They are great at getting bulk copies of your book where you need them, when you need them. If you are speaking or consulting on a regular basis, they know the drill of getting books to events and hotels within the window that you need them.
They can also do anything to a book that is possible. Customization includes physically insert a tipped in page with a customized message, or a letter, or a sticker on the cover, or whatever idea you come up with to make your book as personal as possible (www.800ceoread.com/custom). Call our friend Aaron Schleicher at 414-220-4459 and be sure to tell him we said, “Hi.”