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Category: Mindset

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Learning is like rowing upstream…

Learning is like rowing upstream: not to advance is to drop back.  That ancient Chinese proverb is more relevant today than ever. The business world is a fast moving place, and it isn’t slowing down. Between global economic shifts and breakneck technological change, what we’ve come to think of as work today is indistinguishable to [...]

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Author 101 University

Imagine a gathering of some of world’s most sought after marketing and publishing experts ready to give you the “keys to the kingdom” to: Get your book published Sell your book to a publisher Promote yourself using low-cost means online to catapult your sales & exposure Make your book a bestseller Transform your business into a mega success [...]

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Things your father never told you

Your father didn’t tell you these things and neither did your mother, your boss nor your teachers. But, as the Father of Guerrilla Marketing, I’ll be telling all these things to you in person and in my home at the Guerrilla Marketing Intensive September 26, 27, and 28. I’ll tell you why guerrilla marketing has [...]

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Want More Big-Time Publicity?

Want to be interviewed on top TV shows like CNN, 48 Hours, ABC’s The View, Fox News and the Today Show?   Would you like to get written up in major national publications like Newsweek, Health, Redbook, Time, Family Circle, O the Oprah Magazine, Entrepreneur, People, INC., Parents or the New York Times?   Today I’m writing about a [...]

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Digital Publishing News: Borders Bankruptcy; Amazon and The Book Depository | Digital Book World

Digital Publishing News: Borders Bankruptcy; Amazon and The Book Depository | Digital Book World

Digital Book World presents a roundup of some of the most interesting news, commentary, and tweets related to publishing that you may have missed, from all over the digital book world. Is the Borders Bankruptcy Saga Finally Going to End? Sunday was the deadline for potential bidders to line up for the Borders bookstore chain, [...]

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Borders Closer to Folding

With Sunday’s deadline passed and no bids to keep Borders open as a going concern, according to reports in the Wall Street Journal, it is growing increasingly likely that the troubled retailer will begin going out of business sales as early as Friday. Although an auction is slated for Tuesday afternoon, the only bid on the [...]

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California Finally Passes Online Tax Bill

California Finally Passes Online Tax Bill

After a dozen years, independent booksellers and other brick-and-mortar retailers in California prevailed when Governor Jerry Brown signed a bill into law yesterday afternoon requiring out-of-state retailers with a presence in the state to collect sales tax on California sales beginning July 1. For California residents the pain of paying online sales tax to Amazon [...]

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Using E-Books to Sell More Print Versions – NYTimes.com

Using E-Books to Sell More Print Versions – NYTimes.com

How do you help brick-and-mortar stores sell books? Throw in an e-book. That is the idea of one publisher, Algonquin, which began a promotion in 300Barnes & Noble stores this month that gives a discounted e-book to customers who buy an Algonquin trade paperback. The publisher has planned a similar effort for October, giving customers who [...]

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Come Meet the Author, but Be Prepared to Open Your Wallet – NYTimes.com

Come Meet the Author, but Be Prepared to Open Your Wallet – NYTimes.com

Independent bookstores, squeezed by competition from Internet retailers like Amazon, have long done something their online brethren cannot emulate: author events. And now many bookstores say they have no choice but to capitalize on this grand tradition. They are charging admission. Bookstores, including some of the most prominent around the country, have begun selling tickets [...]

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Google eBooks Launches a Retail Affiliates Program

Google eBooks Launches a Retail Affiliates Program

Google eBooks has launched an affiliates program that will enable publishers, bloggers, retailers and websites to link to Google eBooks and receive a commission for referring visitors to their sites to Google eBooks to buy books. The Google Afiliates Network was launched as a beta program at the end of 2010, teaming with social reading [...]

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Apple Adds Ability to Directly Download E-books from iTunes Store on Your Mac

Looking for some new reading material  for your summer trips? Books are now available for purchase directly from the iTunes store. Previously, you could only purchase e-books through the iBookstore on your iPhone or iPad. But, since Apple yesterday announced the Newsstand feature in the next iteration of iOS, the store seems to have adapted [...]

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Sales, Led by Digital, Jump at Amazon But Earnings Fall

Sales, Led by Digital, Jump at Amazon But Earnings Fall

    Sales in Amazon’s North America media segment rose 18% in the first quarter, to $1.89 billion, while sales in the North America electronics and general merchandise group jumped 63%, to $3.3 billion. Overall, revenue rose 38%, to $9.86 billion, but net income fell 33%, to $201 million. The company invested $298 million in [...]

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Other Press Raises Digital Royalty Rate to 50% to Compete with Morgan James

Other Press Raises Digital Royalty Rate to 50% to Compete with Morgan James

With e-book royalty rates still a contentious, if lately less openly-debated, issue, indie house Other Press has announced it is raising its e-book royalty rate to 50%. (The reigning e-book royalty rate sits at 25%, though major publishers like Random House have adopted a shifting scale-rate, that can go up to 40%.) In a statement about its [...]

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One of the Keys To Morgan James’ Success

David Hancock here… I wanted to just take a minute of your time  to let you know that Mitch Meyerson, co-founder of the Guerrilla Marketing Coach Certification Program is starting his excellent 12 week program marketing certification program next Monday April 4th. You may not realize it but I actually created the concept for Morgan [...]

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Writers’ Conference and Writing Contest | LifeLong Learning Society at Christopher Newport University

Writers’ Conference and Writing Contest | LifeLong Learning Society at Christopher Newport University

Morgan James Publishing is sponsoring the CNU Writers’ Conference this weekend in Newport News, Virginia. Also, David Hancock will be teaching a workshop on Saturday on Guerrilla Marketing for Writers. Joins us! Writers’ Conference and Writing Contest | LifeLong Learning Society at Christopher Newport University.