Category: Mindset

By Jay Conrad Levinson on February 02nd, 2010

Guerrilla Marketing Intensive

What is Guerrilla Marketing?
By Jay Conrad Levinson
The Father of Guerrilla Marketing
Marketing is a process, not an event. Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the [...]

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By David Hancock on November 07th, 2009

Why One Equals Four

As an author, you are an entrepreneur. Every book you write is a separate enterprise, a business with its own fate and its own reckoning that balances income against expenditures.
Why One Equals Four
Every business is four businesses:

An enterprise that creates a product or service
A marketing business that sells what it produces
A service business that understands [...]

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By David Hancock on October 15th, 2009

The Entrepreneurial Author’s Edge

Fortunately, as an entrepreneurial author, you’ve got an edge. This edge keeps the fires of your passion burning brightly. It gives you a decided advantage over the authors who preceded you because it helps you avoid their mistakes and built upon their successes. It is, without question, the way of the [...]

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By David Hancock on September 30th, 2009

Close Relationship with Your Publisher: Realizing that You Are Partners

This article has been excerpted from The Entrepreneurial Author by Jay Conrad Levinson and David L. Hancock, available from Morgan James.
Close Relationship with Your Publisher

Viewing Publishers as Partners
The savvy Entrepreneurial Author views a publisher as a partner, for that in essence is what they are. Each benefits from the actions of the other. Each [...]

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By David Hancock on September 25th, 2009

Creativity

So everyone’s an entrepreneur, and everyone has got a book, a media kit, and a Web site. What’s going to keep you from disappearing in the perpetual onslaught of competing books and media?
Your creativity.
The secret of creativity is knowing how to hide your sources.
—ALBERT EINSTEIN
The creativity you bring to everything you do will be essential [...]

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By David Hancock on September 12th, 2009

Viewing Publishers as Partners

Close Relationship with Your Publisher

The savvy Entrepreneurial Author views a publisher as a partner, for that in essence is what they are. Each benefits from the actions of the other. Each profits from the excellence of the other.
Once you realize that your publisher is actually your partner in the process, you will want to [...]

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By David Hancock on September 03rd, 2009

Warm Relationships with Readers

The People Business
As an Entrepreneurial author, you must appreciate the underlying truth about what business you are in. You also are in the people business, and the move energetically you nod your head while reading this, the better you are at running your business. Entrepreneurial authors know that warm relationships:
*Come from consistent follow-up
*Come from knowing [...]

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By David Hancock on August 25th, 2009

World-Class Listeners

Entrepreneurial authors are exceptional listeners. They listen to their readers, to their mentors, to their friends, and to their kids. They listen to their parents and certainly to their teachers. They also listen to their bodies, their inner voice, the voice of reason. They never allow the past to dictate the future. In the past [...]

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By David Hancock on August 14th, 2009

You must base your promotion on the belief that real profits come subsequent to the sale

The difference between entrepreneurial authors and unenlightened authors is that the latter think promotion is over when someone buys their book. The reality is that 68 percent of lost business is lost because of apathy after the sale.
A sale is either part of a never-ending circle of business and communication with a reader, or it [...]

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By David Hancock on August 08th, 2009

Six Facets Of Thinking Like A Guerrilla

Six facets of thinking like a guerrilla:
1. Think new. Try to come up with fresh ideas that haven’t been done before. People like to try new things. New ideas can excite people more than ideas that have been done before even if they were successful. If you and your networks can’t dream up something new, [...]

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By David Hancock on August 03rd, 2009

Guerrilla Marketing For Writers 2.0

Why You Need This Book And How To Get The Most Out Of It
ONLY YOU
Your passion, your books, your career, your life, your ability to overcome adversity, your willingness to promote your books, and your potential as a writer and a human being are all embodied in one unique individual: you.
ON OUR PREMISES
Guerrilla [...]

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By Jay Conrad Levinson on July 30th, 2009

Guerrillas in the Real World

Marketing is a waste of money and time if you’re not attuned to the real world. Reality is not necessarily what you want it to be or what it used to be. Instead, reality is what really is. To many marketers, that’s a major problem, but to guerrilla, it’s an inviting chance to stand apart [...]

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By David Hancock on July 20th, 2009

Create And Sustain Involvement Between You And Your Readers

If readers love your first book, you have the opportunity to make them lifetime fans of your work and your related products and services. Entrepreneurial Authors know that it costs six times more to attract new fans than it does to sell to satisfied readers. So when you add new readers to your network of [...]

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By David Hancock on June 29th, 2009

Free and Almost-Free Marketing

Some kinds of marketing are very expensive. Other kinds are relatively inexpensive. This lesson is about marketing that is free or nearly free, and of the many kinds, such as publicity or word of mouth, we’ll concentrate here upon two types:

Enlarging the size of each transaction—free
Going after repeat sales—nearly free

The first, enlarging the size of [...]

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