Are books the new killer app? A new study by the Pew Internet and American Life Project shows that e-reader ownership among U.S. adults doubled from 6% to 12% between November 2010 and May 2011. This marks the first time ownership of devices such as the Kindle and Nook has reached double digits. The increase [...]
How do you help brick-and-mortar stores sell books? Throw in an e-book. That is the idea of one publisher, Algonquin, which began a promotion in 300Barnes & Noble stores this month that gives a discounted e-book to customers who buy an Algonquin trade paperback. The publisher has planned a similar effort for October, giving customers who [...]
Morgan James Publishing is sponsoring the CNU Writers’ Conference this weekend in Newport News, Virginia. Also, David Hancock will be teaching a workshop on Saturday on Guerrilla Marketing for Writers. Joins us! Writers’ Conference and Writing Contest | LifeLong Learning Society at Christopher Newport University.
Free Kindles?: Technologist Kevin Kelly predicts Amazon will be giving out Kindles for nothing by this November. The Technium: Free Kindle This November.
Book publicity and marketing expert Rick Frishman has a 30+ year track record helping authors get published and promoted. The co-author of twelve books, he is the force behind Author101University, a conference series dedicated to giving authors the tools and tactics for success. Here he shares some of his book publicity wisdom. Book Publicity: Rick [...]
Special program airs January 17 Miami, FL (January 13, 2011) — PBS’ Nightly Business Report (NBR), the award-winning business news television program, today announced that it will present its first-ever program devoted to a sporting event, Beyond the $coreboard: Behind the Scenes at the Super Bowl. This special NBR Edition, hosted by sports business expert [...]