Category: Marketing

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By David Hancock on September 18th, 2012

Why Books Are The Ultimate New Business Card | Fast Company

Books are no longer simply books, they are branding devices and credibility signals–not to mention the reason their authors command large speaking or consulting fees. “You don’t understand,” the three-time, big-six published author told me. “Books aren’t designed for you, the customer. Today, non-fiction books are business cards–for speaking, consulting, and deals.” I was meeting [...]

Author Training • Author's Corner • Marketing • Mindset • Miscellaneous

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By David Hancock on September 10th, 2012

Guerrilla Marketing Intensive – the right training at the right time

My friend, mentor, and fellow Morgan James author, Jay Conrad Levinson asked me to send this special invitation to you below… Learn Guerrilla Marketing from the man who invented it, Jay Levinson. Whether you are a small or medium sized business owner, in marketing or sales, or are a CEO, your business will be invigorated and you will gain fresh perspectives on [...]

Author Training • Events • Marketing • Mindset • Miscellaneous

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By David Hancock on August 20th, 2012

Seven Steps To Creative Marketing

SEVEN STEPS TO CREATIVE MARKETING 1. Find the inherent drama within your offering. After all, you plan to make money by selling a product or a service or both. The reasons people will want to buy from you should give you a clue as to the inherent drama in your product or service. Something about [...]

Author Training • Marketing • Mindset • Miscellaneous

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By David Hancock on August 06th, 2012

Selecting The Right Media

Some media are apples and others are oranges. What works in one medium may not work in another. Guerrillas have insight into the powers of each medium. They tap those strengths to use the medium to its greatest advantages. Here’s what they know about media power: 1. The power of newspapers is news. Marketing that [...]

Author Training • Marketing • Mindset • Miscellaneous

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By David Hancock on July 26th, 2012

Marketing online is Changing – AGAIN

Make No Mistake About It… How “YOU” market online is changing, AGAIN!!! Mark Your Calendar: WHEN – September 21,22,23… WHERE – Las Vegas, Nevada Internet Marketing Genius Armand Morin will be hosting “Armand LIVE”! If You Want To Make Money Online… YOU NEED TO BE THERE! PERIOD! ———————————————————— WATCH THIS VIDEO NOW ———————————————————— ARMAND IS [...]

Author Training • Events • Marketing • Mindset • Miscellaneous

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By David Hancock on July 11th, 2012

Moving People to Action

We have arranged a special opportunity for Morgan James authors to attend Wendy Lipton-Dibner’s internationally acclaimed 3-day blockbuster training event, Move People to Action. This program is the only training available to help you grow your impact and your income through effective speaking. Tickets retail for $3,997 but thanks to our special friendship with Wendy, [...]

Author Training • Events • Marketing • Mindset • Miscellaneous

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By David Hancock on June 20th, 2012

As An Author You Must Be Savvy About Marketing

You’re an author right? An author that must be savvy about marketing? …or perhaps you consider yourself an entrepreneur or business owner? You constantly seek traffic, customers, readers and business? You promote online, offline, and on mobile, correct? In fact, in a perfect world, you’d be marketing whenever and wherever your time and budget permits. You [...]

Author Training • Marketing • Miscellaneous

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By David Hancock on June 14th, 2012

Personality Traits Of The Guerrilla Marketer

You certainly don’t need me to remind you that all marketing is far more about people than it is about things. So the more you understand and truly do love people, for each is fascinating, the better equipped you are to market to them. You’re fairly well-equipped already because you’re a person, so you have [...]

Author Training • Marketing • Mindset • Miscellaneous

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By David Hancock on June 14th, 2012

HUGE Summer Gift for You

Out friend, Wendy Lipton-Dibner gets a lot done. In just 3 years, she’s … written and published 3 books (2 became bestsellers). …gotten hired for 6-figure training programs in healthcare, corporate and non-profit organizations …written newsletters, online blogs and marketing copy to attract her ideal customers …built a business that is filled with clients she [...]

Author Training • Events • Marketing • Miscellaneous

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By David Hancock on June 04th, 2012

Permission Marketing Is Based On Selfishness!

One of the biggest problems of mass-market advertising is that it vies for the attention of prospects by interrupting them. That’s why TV commercials have long been called dream interrupters because that’s exactly what they are. The TV show is your dream. The TV commercial interrupts that dream. Not good. Of course, if nobody else [...]

Author Training • Marketing • Mindset • Miscellaneous

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By David Hancock on May 30th, 2012

Patience In Marketing

Take a reality check to determine how clearly you understand what your prospects are thinking each time they look at your advertisement. The owner of a small business takes a leap of faith and contracts to run a weekly ad in the local newspaper with a frequency of once a week for a full year. [...]

Author Training • Marketing • Mindset • Miscellaneous

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By David Hancock on May 15th, 2012

An Author’s Guide To An Industry On The Edge Of Tomorrow

It is believed that book publishing, like any other business, needs to be shaken by a revolution from time to time. The five most momentous revolutions in the history of human communication are the invention of speech, the invention of writing, Gutenberg’s invention of movable type in the fifteenth century, the creation of computers in [...]

Author Training • Marketing • Mindset • Miscellaneous

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By David Hancock on April 09th, 2012

Marketing’s Greatest Enemy

You work like crazy trying to attract attention and business, operating from a marketing calendar, committing to your strategy and doing everything right, resulting in an influx of customers — but you lose them. They never come back. You did your marketing so well and marketed so wisely that you’re almost in a state of [...]

Author Training • Marketing • Mindset • Miscellaneous

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By David Hancock on March 28th, 2012

Ninja Tactics For Profiting Online

Would an extra $500/month make a difference in your life? How about an extra $1,000/month? Join Morgan James author Steve Olsher at Internet Prophets LIVE! in Chicago, June 8-10 as Jay Conrad Levinson, Armand Morin, Dan Hollings, Janet Bray Attwood, Mike Filsaime, Larry Winget, and many others take the stage at this Summer’s largest Internet & Mobile [...]

Author Training • Events • Marketing • Mindset • Miscellaneous

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By David Hancock on March 26th, 2012

Marketing Perception And Marketing Reality

The perception is that you’ve been in business for ten years at the same location. You don’t feel you’ve got to be very aggressive with your marketing because almost everybody already knows about you. The reality is that very few people know about your business. Even if you’ve been in the same business for 30 years, if [...]

Author Training • Author's Corner • Marketing • Mindset • Miscellaneous

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