Guerrilla Marketing Congratulates Jay Conrad Levinson. Jay Conrad Levinson is the father of the best-selling marketing series in history, “Guerrilla Marketing”. Guerrilla Marketing has swiftly blossomed into a series of books, audiotapes, videotapes, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for individuals to spend less, get more, and [...]
Are books the new killer app? A new study by the Pew Internet and American Life Project shows that e-reader ownership among U.S. adults doubled from 6% to 12% between November 2010 and May 2011. This marks the first time ownership of devices such as the Kindle and Nook has reached double digits. The increase [...]
How do you help brick-and-mortar stores sell books? Throw in an e-book. That is the idea of one publisher, Algonquin, which began a promotion in 300Barnes & Noble stores this month that gives a discounted e-book to customers who buy an Algonquin trade paperback. The publisher has planned a similar effort for October, giving customers who [...]