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Category: Featured

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Borders Reduces E-reader to $99 « PW

Borders Reduces E-reader to $99 « PW

The $99 price point on e-readers has finally, officially been reached!  Beware the crowds on the street rushing to Borders to adopt the habit of digital reading.
The Borders group reduced the price of the two e-readers it sells–the Kobo and Aluratek e-readers–to $129 and $99 respectively.  No doubt Borders hopes to make up for [...]

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Multi-Purpose or Purpose-Built E-reading Devices? « PWxyz

Multi-Purpose or Purpose-Built E-reading Devices? « PWxyz

Hands down, I prefer the multipurpose eReader (iPad). I can read, I can watch video when I’m tired of reading. I chat share immediately via email and… well you get the point. I do enjoy my kindle, but overall? Multi-Purpose wins for me.

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The Internet is Changing – And It Affects You

The Internet is Changing – And It Affects You

The Internet is never going to stay the same. There are new tools available that you are not using. And some pitfalls you have to watch out for.

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Amazon.com: Your Kindle Commercial Contest

Amazon.com: Your Kindle Commercial Contest

What would you do for $15,000 is Amazon.com gift cards? That’s a lot of MP3s, Kindle books, or vacuum bags, or whatever it is you order a lot of from Amazon–maybe even print books! You can win those gift cards by entering Amazon’s just-announced “Kindle Commercial Contest.” More from Amazon.com…
“Ever had an idea for a TV commercial [...]

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Kindle Cost Cut to $139 as Price War Begins – NYTimes.com

Kindle Cost Cut to $139 as Price War Begins – NYTimes.com

NYT — Amazon.com introduces two new versions of the Kindle eReader today, one for $139, the lowest price yet for the device.
Amazon is hoping to convince even casual readers that they need a digital reading device. By firing another shot in an eReader price war leading up to the year-end holiday shopping season, the eCommerce [...]

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Morgan James and Newswire to Launch Book Publishing Initiative

Morgan James and Newswire to Launch Book Publishing Initiative

Morgan James and Newswire to Launch Book Publishing Initiative
HOUSTON, March 22, 2010 (Newswire) — Newswire.net, a subsidiary of Extensions, Inc. (OTC: EXTI) announced today that it has launched its book publishing initiative, (Newswire Publishing) with Morgan James Publishing.
Morgan James Publishing, The Entrepreneurial Publisher, is recognized by NASDAQ as one of the world’s most prestigious businesses [...]

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Apple Debuts iPad and Launches iBooks Store

Apple Debuts iPad and Launches iBooks Store

Apple yesterday introduced iPad, a revolutionary device for browsing the web, reading and sending email, enjoying photos, watching videos, playing games, reading e-books, and much more. Its high-resolution Multi-Touch display lets you interact with content — including 12 innovative new apps designed especially for iPad and almost all of the 140,000 apps available on the [...]

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Morgan James Best Books of 2009

Morgan James Best Books of 2009

Morgan James Publishing, a leading provider of books from entrepreneurs with vital information, inspiration and guidance readers need to be successful. A division of Morgan James, LLC, Morgan James Publishing, The Entrepreneurial Publisher™, is recognized by NASDAQ as one of the world’s most prestigious businesses and is reported as being the future of publishing.
[...]

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Connect and communicate with your fans and readers in a new, personal way with your own iPhone App

Connect and communicate with your fans and readers in a new, personal way with your own iPhone App

Mobile Roadie’s innovative platform is a simple and inexpensive way for Morgan James authors to build and manage their own app for less than $500. Why do you need an iPhone app? To sell your books, promote your tour, share resources with readers, and to engage your fans on a personal level. Sound good?
Right now [...]

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Morgan James Publishing Adds FiledBy as Online Author Marketing Platform

Morgan James Publishing Adds FiledBy as Online Author Marketing Platform

Morgan James Publishing, a leading publisher of business, self help and marketing books, announced today that they are now using FiledBy sites as an effective way to provide an online presence and digital marketing solution for their authors.
The FiledBy platform enables authors, co-authors, illustrators, photographers, editors and other book contributors to easily build an online [...]

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Trade Paperbacks Thrive in Tough Times

Trade Paperbacks Thrive in Tough Times

A growing number of authors first books are being published in trade paperback rather than hardcover. The cheaper format is a smarter business model during tough economic times, according to those who sell books or publish them.
Trade paperbacks (which are larger and more expensive than mass-market paperbacks) are typically about $14; hardcovers run about $25. And [...]

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Against All Odds

Against All Odds

Despite brutal economic conditions, several publishers managed to find ways to grow both their sales and profits in 2008. How did they do it? They are not afraid to be frugal—forgoing advances in favor of offering higher royalties, for example; teaching authors how to self-promote, as Morgan James does. These 11 presses have adopted a [...]

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Barnes and Noble Reduces Inventory by 11 Percent

Barnes and Noble Reduces Inventory by 11 Percent

In their earnings conference call with investors, Barnes & Noble noted that “inventories declined $155 million or 11 percent compared to last year.” They say they were able to “improve inventory turns to the highest levels in our history” and indicated “our in stock percentage of being in stock on key titles and back list [...]

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The 10 Commandments of The Entrepreneurial Author

The 10 Commandments of The Entrepreneurial Author

1. Create books, products and services that you can market with pride and passion.
2. Remember that you are in the service of your ideas, your books and your readers.
3. Establish an annual marketing budget that reflects your belief in the importance of marketing and enables you to carry out your promotion plan.
4. Devote the same [...]

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What if I give my book away for free?

What if I give my book away for free?

Publishers have been experimenting with promotional free downloads of books and worrying about the risks of electronic piracy, but there has been precious little data and analysis to work from. For the past eight months Brian O’Leary at Magellan Media has partnered with Random House and O’Reilly Media to rigorously study the “impact of free [...]