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Category: Author Training

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By David Hancock on August 26th, 2010

Which Is Right For Your Book? – Self-Publishing vs Traditional Methods

One of the top questions authors and writers face is whether to self-publish or to use traditional methods to publish their books.
81% of Americans alone want to write and publish a book! Isn’t that astounding? Maybe you’re one of them and maybe you’ve been wrestling with which way is best for your book.
Today, I’d like [...]

Author Training • Marketing • Mindset • Miscellaneous
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The Internet is Changing – And It Affects You
By David Hancock on August 20th, 2010

The Internet is Changing – And It Affects You

The Internet is never going to stay the same. There are new tools available that you are not using. And some pitfalls you have to watch out for.

Author Training • Author's Corner • Events • Featured • Marketing • Mindset • Miscellaneous
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By David Hancock on August 17th, 2010

Video on #1 secret for getting major publicity

Check out this video from my friend Steve Harrison on the #1 secret for getting major national publicity at:
http://bit.ly/a5R5mU
There’s nothing like getting some major publicity to make sales soar for whatever you’re promoting.
In the publishing world, an appearance on a top national TV show like Oprah, Today, Good Morning
America, The View or article in major [...]

Author Training • Events • Marketing • Mindset • Miscellaneous
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By David Hancock on August 17th, 2010

Close Relationship with Your Publisher: Realizing that You Are Partners

Close Relationship with Your Publisher: Realizing that You Are Partners
The savvy Entrepreneurial Author views a publisher as a partner, for that in essence is what they are. Each benefits from the actions of the other. Each profits from the excellence of the other.
Once you realize that your publisher is actually your partner in the process, [...]

Author Training • Mindset • Miscellaneous
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Author 101 University – The Must-Attend Crash Course for Publishing Success
By David Hancock on August 16th, 2010

Author 101 University – The Must-Attend Crash Course for Publishing Success

Are you curious about what publishers like Harper Collins, Morgan James, Adams Media, Wiley, Random House, and Simon & Schuster are looking for? What is the best way to get your manuscript read when you’re an unpublished author? Want to know the biggest mistakes to avoid when writing book proposals? You’ll be engaged as these [...]

Author Training • Events • Marketing • Mindset • Miscellaneous • New Media
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By David Hancock on August 02nd, 2010

How to get the media to love you

In almost every field, there are people who are extremely good at getting publicity.
The media loves them and they’re regularly on radio/TV shows and written-up in print publications.
They not only know how to get a ton of free coverage, but also how to profit from the coverage in the form of increased sales, name recognition, [...]

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By David Hancock on July 14th, 2010

The Entrepreneurial Author University (The EAU)

Do you want to sell more of your books when they are published?
Do you want to sell them as soon as your book hits the market?
Do you want to hit the bestseller lists?
The Entrepreneurial Author University’s Author Success Program is the missing link!   In process of book publishing countless writers, agents and other top publishing [...]

Author Training • Industry News • Marketing • Mindset • Miscellaneous
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By David Hancock on July 12th, 2010

The Easiest Time To Get Publicity

Want more free publicity by being written-up in top magazines, newspapers and websites?
Want to be interviewed on radio/TV shows?
If so, this new free service makes it easy:
The Reporter Connection
Join now because in addition to free daily media leads you’ll also be entered into a drawing to win prizes including a trip to New York to [...]

Author Training • Marketing • Miscellaneous
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By David Hancock on June 14th, 2010

Want to get paid to give speeches?

Suppose you could make $2,500.00 to $10,000.00 or more simply by giving a 90-minute speech based on your book (or expertise if you don’t have your book finished yet).
Would you be interested?
If so, join my friend Steve Harrison of Radio-TV Interview Report (RTIR) for a free telephone seminar on Thursday, June 17th on which you’ll [...]

Author Training • Author's Corner • Events • Marketing • Miscellaneous
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By David Hancock on June 11th, 2010

What Might Be Drawn Out, Not What More Can We Stuff In

Why People Fail
A series of No Bull articles from Executive Publisher Dan Kennedy.

There is an old joke about the Farm Bureau agent trying to convince the grizzled farmer to attend the upcoming educational conference being put on by the Bureau. The resistant farmer says: “Aw, no need. I ain’t usin’ half of what I [...]

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By David Hancock on May 18th, 2010

David Hancock to present at IBPA’s Publishing University

David Hancock to present at IBPA’s Publishing University on May 24-25—the only educational conference created BY publishers FOR publishers

David Hancock, Founder of Morgan James, will be one of the industry experts slated to appear at IBPA’s Publishing University, now in its third decade of offering the best in publishing education. Speaking in the session [...]

Author Training • Author's Corner • Events • Industry News • Marketing • Mindset
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Watch The News. Make News.
By David Hancock on May 11th, 2010

Watch The News. Make News.

Why People Fail
A series of No Bull articles from Executive Publisher Dan Kennedy.
I happen to be a politics junkie and, therefore, a news junkie. I even write political columns, so I have to pay attention daily. But I learned years ago that it is the news media’s job to make every problem a crisis, every [...]

Author Training • Author's Corner • Marketing • Mindset • Miscellaneous
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By Jay Conrad Levinson on February 02nd, 2010

Guerrilla Marketing Intensive

What is Guerrilla Marketing?
By Jay Conrad Levinson
The Father of Guerrilla Marketing
Marketing is a process, not an event.   Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the [...]

Author Training • Author's Corner • Events • Marketing • Mindset
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By David Hancock on November 07th, 2009

Why One Equals Four

As an author, you are an entrepreneur. Every book you write is a separate enterprise, a business with its own fate and its own reckoning that balances income against expenditures.
Why One Equals Four
Every business is four businesses:

An enterprise that creates a product or service
A marketing business that sells what it produces
A service business that understands [...]

Author Training • Author's Corner • Mindset • Miscellaneous
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By Rick Frishman on October 14th, 2009

Shoot The Dogs Early

When you hire a pr person or firm- You will know pretty quickly if they are working out. I have found in my career that when I had to fire someone- by the time I do it- I know I should have done it 6 months ago. When you know- you know. Don’t wait. Get [...]

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