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Category: Author's Corner

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By Jay Conrad Levinson on February 02nd, 2010

Guerrilla Marketing Intensive

What is Guerrilla Marketing?
By Jay Conrad Levinson
The Father of Guerrilla Marketing
Marketing is a process, not an event.   Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the [...]

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Apple Debuts iPad and Launches iBooks Store
By David Hancock on January 28th, 2010

Apple Debuts iPad and Launches iBooks Store

Apple yesterday introduced iPad, a revolutionary device for browsing the web, reading and sending email, enjoying photos, watching videos, playing games, reading e-books, and much more. Its high-resolution Multi-Touch display lets you interact with content — including 12 innovative new apps designed especially for iPad and almost all of the 140,000 apps available on the [...]

Author's Corner • Featured • Industry News • Miscellaneous • New Media
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By David Hancock on January 15th, 2010

Morgan James Author Bill Glazer Donates $100,000 to Junior Achievement

Morgan James author Bill Glazer donates $100,000 to Junior Achievement from book sales of bestseller “Outrageous Advertising”!
David Hancock here.  I am reporting LIVE from the OUTRAGEOUS Academy and Workshop giving you a glimpse into the lessons all the attendees are learning from “The King of OUTRAGEOUS Advertising”, and fellow Morgan James author, Bill Glazer, and [...]

Author's Corner • Causes • Events • Industry News • Miscellaneous
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By David Hancock on January 11th, 2010

Morgan James Weathers Tough Times

As predicted by Publisher’s Weekly (Against All Odds, March 2, 2009), Morgan James Publishing is thriving in these tough times. Morgan James reports a 52% increase in overall books sales through retail channels for year end 2009 over 2008 and a 12% increase in titles released during the same period.
Morgan James founder David Hancock touted [...]

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Morgan James Best Books of 2009
By David Hancock on January 03rd, 2010

Morgan James Best Books of 2009

Morgan James Publishing, a leading provider of books from entrepreneurs with vital information, inspiration and guidance readers need to be successful. A division of Morgan James, LLC, Morgan James Publishing, The Entrepreneurial Publisher™, is recognized by NASDAQ as one of the world’s most prestigious businesses and is reported as being the future of publishing.
[...]

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Connect and communicate with your fans and readers in a new, personal way with your own iPhone App
By David Hancock on December 22nd, 2009

Connect and communicate with your fans and readers in a new, personal way with your own iPhone App

Mobile Roadie’s innovative platform is a simple and inexpensive way for Morgan James authors to build and manage their own app for less than $500. Why do you need an iPhone app? To sell your books, promote your tour, share resources with readers, and to engage your fans on a personal level. Sound good?
Right now [...]

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By David Hancock on November 07th, 2009

Why One Equals Four

As an author, you are an entrepreneur. Every book you write is a separate enterprise, a business with its own fate and its own reckoning that balances income against expenditures.
Why One Equals Four
Every business is four businesses:

An enterprise that creates a product or service
A marketing business that sells what it produces
A service business that understands [...]

Author Training • Author's Corner • Mindset • Miscellaneous
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By David Hancock on October 15th, 2009

The Entrepreneurial Author’s Edge

The Entrepreneurial Author’s Edge

Fortunately, as an entrepreneurial author, you’ve got an edge. This edge keeps the fires of your passion burning brightly. It gives you a decided advantage over the authors who preceded you because it helps you avoid their mistakes and built upon their successes. It is, without question, the way of the [...]

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By Rick Frishman on October 14th, 2009

Shoot The Dogs Early

When you hire a pr person or firm- You will know pretty quickly if they are working out. I have found in my career that when I had to fire someone- by the time I do it- I know I should have done it 6 months ago. When you know- you know. Don’t wait. Get [...]

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By Rick Frishman on October 05th, 2009

Another Fill In The Blank Pitch Formula

Fill in the blank Pitch Formula

As I promised in my last tip, here’s another great fill-in-the-blank formula you can use to create a show pitch that is guaranteed to grab a producer’s attention virtually every time … (Please share this with anyone it might help)
* Pitch Formula:  ”How __________ hurts your __________ without you knowing it”
And here’s a couple [...]

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Close Relationship with Your Publisher: Realizing that You Are Partners
By David Hancock on September 30th, 2009

Close Relationship with Your Publisher: Realizing that You Are Partners

This article has been excerpted from The Entrepreneurial Author by Jay Conrad Levinson and David L. Hancock, available from Morgan James.
Close Relationship with Your Publisher

Viewing Publishers as Partners
The savvy Entrepreneurial Author views a publisher as a partner, for that in essence is what they are. Each benefits from the actions of the other. Each [...]

Author Training • Author's Corner • Mindset
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By Rick Frishman on September 28th, 2009

Fill In The Blank Pitch Formula

As I promised in my last tip, here’s another great fill-in-the-blank formula you can use to create a show pitch that is guaranteed to grab a producer’s attention virtually every time.
* Pitch Formula:  ”How to ____________ and still _____________”
And here’s a couple of examples of how you might apply it:
Show Pitch:  ”How to eat as much dessert as [...]

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By David Hancock on September 25th, 2009

Creativity

So everyone’s an entrepreneur, and everyone has got a book, a media kit, and a Web site. What’s going to keep you from disappearing in the perpetual onslaught of competing books and media?
Your creativity.
The secret of creativity is knowing how to hide your sources.
—ALBERT EINSTEIN
The creativity you bring to everything you do will be essential [...]

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By David Hancock on September 12th, 2009

Viewing Publishers as Partners

Close Relationship with Your Publisher

The savvy Entrepreneurial Author views a publisher as a partner, for that in essence is what they are. Each benefits from the actions of the other. Each profits from the excellence of the other.
Once you realize that your publisher is actually your partner in the process, you will want to [...]

Author Training • Author's Corner • Mindset • Miscellaneous
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By David Hancock on September 03rd, 2009

Warm Relationships with Readers

The People Business
As an Entrepreneurial author, you must appreciate the underlying truth about what business you are in. You also are in the people business, and the move energetically you nod your head while reading this, the better you are at running your business. Entrepreneurial authors know that warm relationships:
​*Come from consistent follow-up
​*Come from knowing [...]

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