Subtlety is out. Bloomberg Businessweek’s January 25th cover shows a book engulfed in flames. The book’s title? “Amazon Wants to Burn the Book Business.” A towering pile of books dominates the front page of Sunday’s NYT Business Section. The pile starts well below the fold (print edition), breaks through the section header at the top [...]
Barnes & Noble May Spin Off Nook Business. Barnes & Noble could be a very different company one year from now. Following a report in Wednesday’s Wall Street Journal that B&N is looking to sell Sterling Publishing (a process that a source told PW “is moving along”), the company disclosed Thursday morning that it is considering spinning off its [...]
“The French Twist” on eating healthy. (WOFL FOX 35, Orlando) – No one knows better than parents how hard it is to get kids to eat healthy, but here’s a tip; having a healthy attitude toward food can help make all the difference. That’s what the french do, so one author is encouraging food lovers [...]
Guerrilla Marketing Congratulates Jay Conrad Levinson. Jay Conrad Levinson is the father of the best-selling marketing series in history, “Guerrilla Marketing”. Guerrilla Marketing has swiftly blossomed into a series of books, audiotapes, videotapes, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for individuals to spend less, get more, and [...]
The role of a true guerrilla marketer is to make every single moment of the customer experience satisfying, simple, and worthwhile. Times have changed, the economy has changed, and your industry may have changed. Even Guerrilla marketing has made the transition from a maverick kind of marketing to being embraced by both small and large [...]
Guerrilla Marketing Job Escape Plan, by Guerrilla Marketing founder Jay Conrad Levinson and serial entrepreneur Andrew Neitlich, is like no other book about starting a business. It isolates the key battles every would-be entrepreneur must fight in order to start a business with minimal risk and maximum upside. The battles include: overcoming fear, finding the right idea, [...]