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Category: Author’s Corner

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What in the World is a Virtual Book

What in the World is a Virtual Book Tour? by Dívorah Lansky, M.Ed. Iíd like to thank David for graciously hosting me, as a guest blogger, in celebration of the launch of my newest book, 21 Ways to Launch a Successful Virtual Book Tour. In this post Iíd like to share a few tips regarding [...]

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Senate Votes to Bring Marketplace Fairness Act to the Floor

Senate Votes to Bring Marketplace Fairness Act to the Floor

Following last month’s Senate vote of 75-24 to attach the Marketplace Fairness Act amendmentto the FY 2014 Budget Resolution, the Senate is continuing to push forward with online sales tax legislation. Last night the Senate voted 74-20 to bring the Marketplace Fairness Act to the floor for debate. “Today’s vote is yet another clear signal that [...]

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Barnes & Noble Gives Away Nook Simple Touch With Purchase of Nook HD+ | Digital Book World

Barnes & Noble Gives Away Nook Simple Touch With Purchase of Nook HD+ | Digital Book World

Barnes & Noble Announces NOOK® HD+ Special Limited Time Offer: Purchase the Critically Acclaimed NOOK HD+ and Get a FREE NOOK Simple Touch™ Everything That Customers Want in a Full HD Tablet Plus a FREE NOOK Simple Touch E Ink® Reader, a $79 Value NOOK Media LLC, a subsidiary of Barnes & Noble, Inc. (NYSE: [...]

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Bookstore Economics 101

Understanding the economics of your local brick-and-mortar bookstore should help you understand the upheaval that is happening in our industry. So put on your math cap and let’s take a ride. This article focuses on the bookstore not the publisher or the writer. I spent over a decade in the Christian bookstore business, and while [...]

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Hastings Cutting Back on Books

Hastings Cutting Back on Books

With comparable store sales of books down 1.3% in the fiscal year ended January 31, 2013—after falling 4.8% in 2011– Hastings Entertainment said it is cutting back the space devoted to books, music and rental as it rolls out new products in an expanded electronics department and adds to its trends section. The bigger electronics [...]

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Joe Mechlinski’s ‘Grow Regardless’ Lands #3 on The New York Times Bestsellers List

Joe Mechlinski’s ‘Grow Regardless’ Lands #3 on The New York Times Bestsellers List

Author Joe Mechlinski provides a simple, yet powerful, growth strategy for small to mid-sized businesses to create fundamental organizational change. The author shares the method he has used to help hundreds of companies grow despite a tough economy and what he calls “a government in gridlock.” His step-by-step method, beginning with a reset in culture [...]

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What if your business could Grow Regardless?

I’d like to introduce you to Joe Mechlinski, CEO of entreQuest, one of our newest authors at Morgan James. In Grow Regardless, Joe’s debut business book, he provides a simple, yet powerful, growth strategy for small to midsized businesses to create fundamental organizational change. Joe shares the method he’s used to help hundreds of companies grow, despite a tough [...]

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What Would A Wise Woman Do?

What Would A Wise Woman Do?

What Would A Wise Woman Do? provides a roadmap for today’s woman. Laura Atchison had it all—a great career, ambitious goals, and loving family—when she realized she was off course. By digging deeper, she discovered she hadn’t been asking herself the right questions—and as a result, had been living the wrong answers. By revealing her [...]

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Insightful Player, NFL Players Association Announce Partnership

Enormously grateful that the NFL Players Association has announced their partnership with Insightful Player. Looking forward to the amazing things we can do to serve kids everywhere and highlight the wonderful players in the NFL, past, present and future.  More info here: http://www.theinsightfulplayer.com/?p=4340

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Book Pricing: Rein in the aggression

What is a book worth? That question took on new meaning in 2012. The form of the book itself came under scrutiny after the U.S. Department of Justice filed a lawsuit in April against Apple and five major publishers. Using phrases such as “revolutionary change,” “dramatic explosion in sales,” “a variety of benefits” and “considerably [...]

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Google Scanning is Fair Use Says Judge

Google Scanning is Fair Use Says Judge

In a major ruling, Federal judge Harold Baer this week tossed the Authors Guild case against the HathiTrust. In granting the HathiTrust’s motion for summary judgment, Baer ruled that the scan program was a clear fair use under the copyright law, and in the process dealt a potentially fatal blow to the Authors Guild’s other [...]

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Why Books Are The Ultimate New Business Card | Fast Company

Books are no longer simply books, they are branding devices and credibility signals–not to mention the reason their authors command large speaking or consulting fees. “You don’t understand,” the three-time, big-six published author told me. “Books aren’t designed for you, the customer. Today, non-fiction books are business cards–for speaking, consulting, and deals.” I was meeting [...]

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Guerrilla Marketing Intensive – the right training at the right time

My friend, mentor, and fellow Morgan James author, Jay Conrad Levinson asked me to send this special invitation to you below… Learn Guerrilla Marketing from the man who invented it, Jay Levinson. Whether you are a small or medium sized business owner, in marketing or sales, or are a CEO, your business will be invigorated and you will gain fresh perspectives on [...]

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Seven Steps To Creative Marketing

SEVEN STEPS TO CREATIVE MARKETING 1. Find the inherent drama within your offering. After all, you plan to make money by selling a product or a service or both. The reasons people will want to buy from you should give you a clue as to the inherent drama in your product or service. Something about [...]

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Generation Y Leads in Book Buying

Generation Y, those born between 1979 and 1989, spent the most money on books in 2011, taking over long-held book-buying leadership from Baby Boomers. That’s according to the 2012 U.S. Book Consumer Demographics and Buying Behaviors Annual Review, the publishing industry’s only complete consumer-based report integrating channel, motivation and category analysis of U.S. book buyers. [...]

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