Author Archive for Rick Frishman

RICK FRISHMAN, the founder of Planned Television Arts, has been one of the leading book publicists in America for over 30 years. Working with many of the top book editors, literary agents and publishers in America. Rick is Publisher at Morgan James Publishing in New York. David Hancock founded Morgan James in 2003 and in 2008 Morgan James published over 150 books. Morgan James only publishes non fiction books and looks for authors with a platform who believe in giving back. Morgan James gives a portion of every book sold to Habitat for Humanity. Rick has also appeared on hundreds of radio shows and more than a dozen TV shows nationwide including OPRAH and Bloomberg TV. He has also been featured in the New York Times, Wall Street Journal, Associated Press, Selling Power Magazine, New York Post and scores of publications.

By Rick Frishman on October 14th, 2009

Shoot The Dogs Early

When you hire a pr person or firm- You will know pretty quickly if they are working out. I have found in my career that when I had to fire someone- by the time I do it- I know I should have done it 6 months ago. When you know- you know. Don’t wait. Get [...]

Full Story

By Rick Frishman on October 05th, 2009

Another Fill In The Blank Pitch Formula

Fill in the blank Pitch Formula

As I promised in my last tip, here’s another great fill-in-the-blank formula you can use to create a show pitch that is guaranteed to grab a producer’s attention virtually every time … (Please share this with anyone it might help)
* Pitch Formula: ”How __________ hurts your __________ without you knowing it”
And here’s a couple [...]

Full Story

By Rick Frishman on September 28th, 2009

Fill In The Blank Pitch Formula

As I promised in my last tip, here’s another great fill-in-the-blank formula you can use to create a show pitch that is guaranteed to grab a producer’s attention virtually every time.
* Pitch Formula: ”How to ____________ and still _____________”
And here’s a couple of examples of how you might apply it:
Show Pitch: ”How to eat as much dessert as [...]

Author Training • Author's Corner

Full Story

By Rick Frishman on May 02nd, 2009

Your Press Releases Stink!

How do I know that? I know you are asking yourself that question- I haven’t even seen your press release!
First of all they are too long.
Secondly you don’t have bullets in them. Media people have short attention spans and you need to feed them information in about 30 second.
Third: You need to react to what [...]

Author Training • Author's Corner • Marketing

Full Story