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Author Archive for Jay Conrad Levinson

Jay Conrad Levinson The Father of Guerrilla Marketing Author, "Guerrilla Marketing" series of books The best known marketing brand in history Named one of the 100 best business books ever written Over 21 million sold; now in 62 languages www.gmarketing.com www.guerrillamarketingassociation.com www.gmbu.com - Guerrilla Marketing Business University

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By Jay Conrad Levinson on February 02nd, 2010

Guerrilla Marketing Intensive

What is Guerrilla Marketing?
By Jay Conrad Levinson
The Father of Guerrilla Marketing
Marketing is a process, not an event.   Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the [...]

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By Jay Conrad Levinson on July 30th, 2009

Guerrillas in the Real World

Marketing is a waste of money and time if you’re not attuned to the real world. Reality is not necessarily what you want it to be or what it used to be. Instead, reality is what really is. To many marketers, that’s a major problem, but to guerrilla, it’s an inviting chance to stand apart [...]

Author Training • Author's Corner • Marketing • Mindset • Miscellaneous
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