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Author Archive for David Hancock

David Hancock, Morgan James' founder, and co-author of Guerrilla Marketing for Writers, is recognized by NASDAQ as one of the world's most prestigious business leaders. David has revolutionized book publishing - from the author's standpoint. His Entrepreneurial Publishing™ model enriches authors as well as his company. Actively working with his authors to help them not only maximize revenue from their book royalties, but also build new business and increase their revenue substantially through follow-on sales to their readers.

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Morgan James to Offer Digital Catalog

Beginning in March, Morgan James Publishing will begin making its catalog available digitally starting with its fall 2010 catalog. Morgan James publisher Rick Frishman said the fall catalog with the full range of Morgan James titles will be made available as a digital download via the web in late March after the Morgan James Author [...]

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Borders Bookstore Faces Bleak Future

Borders Bookstore Faces Bleak Future

With dismal holiday sales, sagging shares, loan deadlines, layoffs and the resignation of its most recent CEO, Ron Marshall, Borders Group Inc. may face pressure from investors to consider a pre-packaged bankruptcy or liquidation, the Deal Pipleine reported on Saturday. The book retailer’s market cap is only about $53 million, slightly more than the $42 [...]

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Apple Debuts iPad and Launches iBooks Store

Apple Debuts iPad and Launches iBooks Store

Apple yesterday introduced iPad, a revolutionary device for browsing the web, reading and sending email, enjoying photos, watching videos, playing games, reading e-books, and much more. Its high-resolution Multi-Touch display lets you interact with content — including 12 innovative new apps designed especially for iPad and almost all of the 140,000 apps available on the [...]

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Morgan James Author Bill Glazer Donates $100,000 to Junior Achievement

Morgan James author Bill Glazer donates $100,000 to Junior Achievement from book sales of bestseller “Outrageous Advertising”!
David Hancock here.  I am reporting LIVE from the OUTRAGEOUS Academy and Workshop giving you a glimpse into the lessons all the attendees are learning from “The King of OUTRAGEOUS Advertising”, and fellow Morgan James author, Bill Glazer, and [...]

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Morgan James Weathers Tough Times

As predicted by Publisher’s Weekly (Against All Odds, March 2, 2009), Morgan James Publishing is thriving in these tough times. Morgan James reports a 52% increase in overall books sales through retail channels for year end 2009 over 2008 and a 12% increase in titles released during the same period.
Morgan James founder David Hancock touted [...]

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Morgan James Best Books of 2009

Morgan James Best Books of 2009

Morgan James Publishing, a leading provider of books from entrepreneurs with vital information, inspiration and guidance readers need to be successful. A division of Morgan James, LLC, Morgan James Publishing, The Entrepreneurial Publisher™, is recognized by NASDAQ as one of the world’s most prestigious businesses and is reported as being the future of publishing.
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Connect and communicate with your fans and readers in a new, personal way with your own iPhone App

Connect and communicate with your fans and readers in a new, personal way with your own iPhone App

Mobile Roadie’s innovative platform is a simple and inexpensive way for Morgan James authors to build and manage their own app for less than $500. Why do you need an iPhone app? To sell your books, promote your tour, share resources with readers, and to engage your fans on a personal level. Sound good?
Right now [...]

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B&N Demos the Nook

Barnes & Noble expects to be offering live demonstrations of its Nook in its stores within a few weeks, according to industry insiders. The demos will be part of the overall in-store marketing campaign that B&N is planning for its new e-reader. The Nook has been out-of-stock for almost a week and consumers who order [...]

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AP News: Top 2 booksellers report losses, their shares fall

AP News: Top 2 booksellers report losses, their shares fall

Barnes & Noble Inc. and Borders Group Inc., the nation’s two largest brick-and-mortar book sellers, both posted quarterly losses Tuesday and forecast a difficult holiday season, saying competition from discount chains and online retailers is stiffening.
Barnes & Noble, the larger of the two, also cut its forecast for annual profit, and shares of both retailers [...]

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There’s No Gift Like A Home For The Holidays

There’s No Gift Like A Home For The Holidays

Running out of gift ideas for the people you love? Tired of the commercialization of the Christmas season?
Visit the Morgan James Builds with Habitat for Humanity site to help build a home for a family who needs one — on behalf of your loved ones!
Your purchase of our SHARE (Share Habitat’s Affordable Re-housing Efforts) certificates [...]

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Why One Equals Four

As an author, you are an entrepreneur. Every book you write is a separate enterprise, a business with its own fate and its own reckoning that balances income against expenditures.
Why One Equals Four
Every business is four businesses:

An enterprise that creates a product or service
A marketing business that sells what it produces
A service business that understands [...]

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The Entrepreneurial Author’s Edge

The Entrepreneurial Author’s Edge

Fortunately, as an entrepreneurial author, you’ve got an edge. This edge keeps the fires of your passion burning brightly. It gives you a decided advantage over the authors who preceded you because it helps you avoid their mistakes and built upon their successes. It is, without question, the way of the [...]

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Morgan James Publishing And Atchity Entertainment Int’l Launch New Ink Press

CEO David L. Hancock announces that Morgan James Publishing has formed a new imprint devoted entirely to “new voices in fiction,” on the same entrepreneurial basis as that of Morgan James’ successful nonfiction imprints distributed by Ingram Publishing Services. Authors signed by the imprint will guarantee the purchase and marketing of two thousand five hundred [...]

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Close Relationship with Your Publisher: Realizing that You Are Partners

Close Relationship with Your Publisher: Realizing that You Are Partners

This article has been excerpted from The Entrepreneurial Author by Jay Conrad Levinson and David L. Hancock, available from Morgan James.
Close Relationship with Your Publisher

Viewing Publishers as Partners
The savvy Entrepreneurial Author views a publisher as a partner, for that in essence is what they are. Each benefits from the actions of the other. Each [...]

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Creativity

So everyone’s an entrepreneur, and everyone has got a book, a media kit, and a Web site. What’s going to keep you from disappearing in the perpetual onslaught of competing books and media?
Your creativity.
The secret of creativity is knowing how to hide your sources.
—ALBERT EINSTEIN
The creativity you bring to everything you do will be essential [...]