Hi, my name is D’vorah Lansky and I am excited to share this blog post, on the topic of Digital Publishing, with you. I’d like to thank David for hosting me during this virtual tour, in honor of Digital Publishing Virtual Summit, where we feature 20 world-renowned book marketing experts.
Third party endorsement is a powerful way to lend credibility to your work. When an expert in your field gives the thumbs up or satisfied readers rave about your work, people take note. Following are a few strategies for you to draw from as you gather endorsements, testimonials, and book reviews. For our purposes here, these terms can be used interchangeably.
The term “book reviews” has two different meanings as it relates to your book. A traditional book review is an actual and in-depth review of your book. It can be from an industry expert, an unbiased third party or a company that charges in exchange for a book review
On Amazon, a book review refers to the comments readers share on your book page. These are typically very brief and focus on the overall impression of the book. Having a fair number of Amazon book reviews lends credibility to your book and people take notice. You may also find that people approach you to request you as a speaker for their online event or teleseminar.
One way to generate more book sales from the moment your book is published on Amazon is to gather reviews from your readers ahead of time. You can do this by reaching out to your community or to groups or forums that you belong to, that discuss your topic, and offer a “free digital review copy” of your book in exchange for a brief review. Let people know that you are looking for a few brief sentences, not a book report, as that will generate more interest and you’ll receive more reviews from your readers. Have people send you their request via email so you can be in direct communication with them.
The best way to provide people with a digital copy of your book is to send them a link to a digital review copy page on your website. On that page you can provide the download link, an image of your book cover, and a thank you note letting people know that you appreciate their taking the time to read your book and send you back a short paragraph or a few brief sentences.
Let readers know that you’ll be featuring their review on your website so they should be sure to include their website address for some free advertising. You can also email them as soon as the book is available on Amazon so they can post their review there for yet another way of becoming noticed, while providing you with a valuable review, right on your book page on Amazon.
When featuring reviews on your website, strive to include a photograph of each reviewer. You can typically access a photo from their website or on Facebook. Providing a photo lends more credibility to the review or testimonial, and they are more inviting for people to read. Once your book has been published, continue to ask your readers for reviews. One of the best times to ask a reader for a review is when you receive an email letting you know how much someone enjoyed your book. Thank them for their kind words and ask if you can use their statement on your website, or ask them for a brief testimonial about what they enjoyed most about your book.
Have you given a book review for a book on Amazon? Have you received book reviews? Scroll down and share your thoughts and ideas on this important book marketing tactic.
If you’d like to learn more about digital publishing; how it’s grown and where it’s going, join us for the Digital Publishing Virtual Summit where David Hancock presents a workshop entitled: A Blueprint For Success Without Stress, Now and In The Future
By following the way of The Entrepreneurial Author, new and seasoned authors alike will discover that achieving and maintaining a professionally and personally balanced life is the way to achieve emotional and financial success, now and in the 21st Century.
Enjoy this Digital Publishing Virtual Tour! May the gems gleaned aid you on your path as you share your message with audiences across the globe.
If you are interested in the topic of Digital Publishing, consider joining us for the Digital Publishing Virtual Summit! Check out this impressive group of world-renowned experts at: Digital Publishing Virtual Summit
D’vorah Lansky, M.Ed., has been marketing online and mentoring leaders since 1994. She is the bestselling author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online.
She is the producer of the annual Book Marketing Conference Online and this year’s Digital Publishing Virtual Summit, as well as the founder of the Book Marketing Alliance and the Book Marketing Made Easy Academy. D’vorah coaches and trains authors around the globe, in online book marketing practices.
Join us for the Digital Publishing Virtual Summit! Listen as 20 world-renowned experts share their wisdom.