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By on October 22nd, 2010

Walmart to Sell Kobo Reader; Is a Color Nook Coming from B&N?

After announcing plans to start carrying Barnes & Noble’s Nook e-reader, Walmart is now adding another digital reader and will begin selling the Kobo wireless e-reader next week at 2,500 U.S. Walmart stores.

Kobo CEO Mike Serbinis said the Kobo reader has already been selling through Walmart Canada and the device (which sells for $140 through Borders.com) will “be the opening price in the e-reader category.” In addition to the Nook and now the Kobo reader, Walmart also recently began selling the Apple iPad.
On top of all of this, a number of tech sites such as CrunchGear are reporting rumors that next week B&N will introduce a full-color 7” screen Nook (the current model offers a black & white e-ink screen with a color navigational button) that will run on the Android OS and sell for $250. We’ll have to wait and see.

Walmart to Sell Kobo Reader; Is a Color Nook Coming from B&N?.

About the Author

David Hancock is reported to be the future of publishing and is the Founder of Morgan James Publishing and The Ethan Awards. David has co-authored ten books including "Guerrilla Marketing for Writers", "The Entrepreneurial Author" and "The Best of Guerrilla Marketing". David also sits on the Advisory Board of the National Center for the Prevention of Community Violence and serves on the Executive Board of Habitat for Humanity Peninsula and Greater Williamsburg.

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