Financial Advisers Hit the Books – WSJ.com
Financial advisers find that being a published author can have a big payout—even if you never sell a single copy.
These days, financial advisers of all stripes—wealth managers, financial planners, accountants—are releasing books. The reasons are as varied as the titles, which range from all-in-one investing and planning guides (Boston adviser Jennifer Lane’s “The Everything Get Rich Book”) to tomes that look at money from a particular perspective or professional angle (Baton Rouge adviser Chad Olivier’s “What Medical School Did Not Teach You About Financial Planning”).
One thing most of these books have in common is that they are not serious money makers—at least in terms of direct sales. But the books often do give a boost to advisers’ practices.
