By David Hancock on November 25th, 2009

B&N Demos the Nook

Barnes & Noble expects to be offering live demonstrations of its Nook in its stores within a few weeks, according to industry insiders. The demos will be part of the overall in-store marketing campaign that B&N is planning for its new e-reader. The Nook has been out-of-stock for almost a week and consumers who order the book now will receive shipment beginning the week of January 4. B&N is devoting more resources to both manufacture the device and is hiring people to promote it. B&N CEO Steve Riggio said that demand for the Nook has far exceeded expectations. The retailer hopes curiosity about Nook will drive customers into its stores.

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David Hancock, Morgan James' founder, and co-author of Guerrilla Marketing for Writers, is recognized by NASDAQ as one of the world's most prestigious business leaders. David has revolutionized book publishing - from the author's standpoint. His Entrepreneurial Publishing™ model enriches authors as well as his company. Actively working with his authors to help them not only maximize revenue from their book royalties, but also build new business and increase their revenue substantially through follow-on sales to their readers.

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Who We Are

Morgan James has revolutionized book publishing - from the author's standpoint. Their Entrepreneurial Publishing™ model enriches authors as well as the company.

Morgan James actively works with authors to help them not only maximize revenue from their book royalties, but also build new business and increase their revenue substantially through follow-on sales to their readers.

Most importantly, Morgan James brings all the benefits of a traditional trade publisher without getting in the way.
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B&N Demos the Nook

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