By
Rick Frishman on October 14th, 2009
When you hire a pr person or firm- You will know pretty quickly if they are working out. I have found in my career that when I had to fire someone- by the time I do it- I know I should have done it 6 months ago. When you know- you know. Don’t wait. Get the dead wood out right away. If it is not working- don’t wait- do it fast and get someone else – It will make your life easier. Don’t stay with a practitioner who is lousy- shoot them early- and move on!
About the Author
RICK FRISHMAN, the founder of Planned Television Arts, has been one of the leading book publicists in America for over 30 years. Working with many of the top book editors, literary agents and publishers in America.
Rick is Publisher at Morgan James Publishing in New York. David Hancock founded Morgan James in 2003 and in 2008 Morgan James published over 150 books. Morgan James only publishes non fiction books and looks for authors with a platform who believe in giving back. Morgan James gives a portion of every book sold to Habitat for Humanity.
Rick has also appeared on hundreds of radio shows and more than a dozen TV shows nationwide including OPRAH and Bloomberg TV. He has also been featured in the New York Times, Wall Street Journal, Associated Press, Selling Power Magazine, New York Post and scores of publications.
