Publishing Is A People Business
Publishing is a people business. As an author, you are the most important person in the process. That’s why you come first. You have to assemble an army of allies who will help you launch your book so it blasts through the competitive static that prevents you from connecting with potential readers.
The most valuable way networks can help you is by giving your books irresistible word-of-mouth praise to everyone they know. The more promotion you do, the more opportunities you create for your books and your networks to help you.

I can think of no better praise for a book than recommending to someone else. The hardest thing to do with my work is to gauge how it is being received by “the audience,” and whether I’m touching that “universal” appeal nerve center.
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