Why You Have To Be An Entrepreneurial Author

The United States is in the midst of an entrepreneurial explosion, one of the most hopeful signs for the country’s future. As an author, you are an entrepreneur. Every book you write is a separate enterprise with its own fate and its own reckoning that balances income against expenditures. For entrepreneurial authors, the only business criterion that counts is profits.

Marketing is anything done to sell a product or service and maintain relationships with the people who make the business possible. Fortune 500 companies spend millions to market their products.

But like most entrepreneurs, authors don’t have millions to spend. They have to be guerrilla marketers. They have to use unconventional weapons and tactics that substitute time, energy and imagination for money. That is the essence of being an entrepreneurial author.