Ten Dirty Lies You Have Known and Loved

1. Time is money. This is a blatant untruth, made up by those who are on hourly wages, frequently minimum wage. Time is far more valuable than money. If you run out of money, there are many ways to get more. If you run out of time, you can’t get more.
2. Owning a business means workaholism. People who are workaholics prefer work to every other activity, including spending time with friends, family, and interests beyond work. Workaholism is the direct result of poor planning. Owning a business should not mean that a business owns you.
3. Marketing is expensive. Actually, bad marketing is expensive, and good marketing is inexpensive. Entrepreneurial Authors wouldn’t think of using expensive marketing, but they know they must get the word out about their businesses. So they utilize inexpensive marketing with skill and fervor, using time, energy, and imagination instead of the brute force of megabucks.
4. Big corporations are like wombs. Big corporations used to be like wombs, but these days, many are like tombs. They employ the living dead, who work with devotion yet will be squeezed out, kicking and screaming, because of merging, downsizing, cost cutting, restructuring, and bankruptcy. If you want a corporation that functions like a womb, form it yourself.
5. Youth is better than age. People who believe this one are usually young. Getting old means trading in some abilities to acquire others. It means losing some body power but gaining mind power, and not making the same mistake twice, or even once. It also helps you understand yourself and realize what wisdom really is.
6. You need a job. You need work, no doubt about it. And a job, structured by someone other than yourself, is one form of work. But the truth for most people is that you do not need a standard nine-to-five job working for someone other than yourself—and if you do, expect to pay a high price: abdicating your freedom and the discovery of your unique essence. But you do need work, and work should help you enjoy your freedom and discover your essential talents. Entrepreneurial Authors love their work, but they’re usually jobless. They establish the structure of their work, rather than rely on an employer.
7. Heaven is only in the afterlife. Heaven is here and heaven is now, if you know where to look for it. Living your life as though heaven existed somewhere else and in some other time means missing the point of your life. Instead, live this life so that the heaven that follows has a lot to live up to.
8. The purpose of education is to teach facts. The real purpose of education is to teach people to love learning. The more you love learning, the better informed you’ll be throughout your life. Constant learning will always be your ally. Entrepreneurial Authors realize that times are always changing and that growing up is a process that never should end.
9. Retirement is a good thing. Pay close attention here: retirement can be fatal. It often leads to inactivity, which can lead to an early demise. If you desire longevity, don’t consider total retirement. People who completely retire shut down vital systems in their hearts, minds, souls, and spirits. It’s okay to cut down on your workload, even cut down drastically. But never eliminate it. Don’t forget that the way of the entrepreneurial author is characterized by balance, and retirement can lead to imbalance, not to mention boredom.
10. If you want it done right, do it yourself. This is the battle cry of the terminal workaholic. The battle cry of the entrepreneurial author is “Don’t do anything you can properly delegate.” It is usually unwise to think nobody can do things right except you. Such a mindset means you lack the ability to train or to link with others, mandatory skills in the twenty-first century.