A First for Publishing on Facebook
Due to the exponential growth of social media and its influence, it is quickly becoming unacceptable for an author, business, or brand to be absent on social media. That is why Morgan James has changed its approach on the Internet from information to conversation. After all, isn’t that what a book is, anyway… a conversation [...]
Trade Paperbacks Thrive in Tough Times
A growing number of authors first books are being published in trade paperback rather than hardcover. The cheaper format is a smarter business model during tough economic times, according to those who sell books or publish them.
Trade paperbacks (which are larger and more expensive than mass-market paperbacks) are typically about $14; hardcovers run about $25. And [...]
Against All Odds
Despite brutal economic conditions, several publishers managed to find ways to grow both their sales and profits in 2008. How did they do it? They are not afraid to be frugal—forgoing advances in favor of offering higher royalties, for example; teaching authors how to self-promote, as Morgan James does. These 11 presses have adopted a [...]
Barnes and Noble Reduces Inventory by 11 Percent
In their earnings conference call with investors, Barnes & Noble noted that “inventories declined $155 million or 11 percent compared to last year.” They say they were able to “improve inventory turns to the highest levels in our history” and indicated “our in stock percentage of being in stock on key titles and back list [...]
The 10 Commandments of The Entrepreneurial Author
1. Create books, products and services that you can market with pride and passion.
2. Remember that you are in the service of your ideas, your books and your readers.
3. Establish an annual marketing budget that reflects your belief in the importance of marketing and enables you to carry out your promotion plan.
4. Devote the same [...]
What if I give my book away for free?
Publishers have been experimenting with promotional free downloads of books and worrying about the risks of electronic piracy, but there has been precious little data and analysis to work from. For the past eight months Brian O’Leary at Magellan Media has partnered with Random House and O’Reilly Media to rigorously study the “impact of free [...]
Morgan James Builds!
Our Vision
“We are dedicated to the exercise of faith in action by helping provide safe, decent, affordable homes and communities in a unique partnership with Habitat for Humanity, and low-income families,” says David Hancock. Morgan James, it’s authors and Habitat for Humanity Peninsula have joined together to create Morgan James Builds, an ongoing program to [...]
